The Impossible Brief

Casey Bird joins Ben and Eléonore on this new episode of The Impossible Brief. Casey is a creative director and the founder of Studio Ru. After years in traditional ad agencies and Channel 4's partnerships team, she used AI to build a business around family life, something she says wouldn't have been possible without it. This lively conversation explores the creative freedom AI can give, how it's changing who gets to run a business, why starting with something silly beats starting with a deadline, and the three questions leaders should be asking their teams about AI.

Subscribe to The Impossible Brief on Substack

An introduction to The Impossible Brief. Ben and Eléonore discuss what the podcast is, how it came to be and its ambition to help leaders build better business as the AI transformation reshape how we work and how we lead.

Subscribe to The Impossible Brief on Substack

Annabel Gillard joins Ben and Eléonore for the first episode of The Impossible Brief. Annabel became an AI Ethicist after spending over 20 years working in financial services. This lively conversation explores what is AI Ethic, how it can be applied to business and why the financial services industry is in the best position to lead on AI Governance.

Subscribe to The Impossible Brief on Substack