In this episode of The In-House Club, I’m joined by Pete Johnson and Juan Carlos from LOVE+RESPECT. Both are seasoned creative leaders with long stints at LEGO, Nickelodeon, Saatchi & Saatchi, and beyond.

We talk about:

• How they went from Saatchi to Nickelodeon to LEGO—and what they learned along the way.
• Why briefs “break everything” unless you learn how to mine them properly.
• The role of creative leadership in making in-house teams thrive.
• Why in-house vs. agency is the wrong debate (collaboration is where the magic happens).
• And why consistency—not ego—is the true superpower of creative teams.

Pete and Juan Carlos have built teams where people stay foryears, not months, and where creative leadership and process unlock better work.

In this episode, I sit down with Marcel Kleiner, Global Head of Marketing at Saxo Bank, to talk about how their hybrid in-house model has grown over the years. What started as a small creative team has evolved into a fully functional internal agency—complete with designers, copywriters, editors, a trafficker, and even strategy and planning roles.

Marcel shares how they’ve built a setup that’s flexible, fast, and deeply connected to the business. They discuss the balance between internal ownership and external support, the role of AI and automation in scaling creative output, and why having skin in the game might just be the biggest strength of being in-house.

It’s a candid, practical conversation on briefs, bottlenecks, performance marketing, and the (sometimes uncomfortable) truth about creative complacency.

Velkommen til The In-House Club – podcasten om kreativitet indefra.

I dag optager vi fra stranden i Cannes. Festivalen, hvor verdens bedste reklamer bliver hyldet – og hvor bureauerne traditionelt fylder mest. Men midt i alle champagneskålene og shortlisterne vokser der noget andet frem: in-house kreativitet med strategisk gennemslagskraft.

Derfor har jeg sat mig ned med en, der ved præcis hvordan det føles at bygge noget stærkt – indefra.

Jais Holm Skylvad er Global Head of Creative Studios & Content hos Arla Foods’ in-house bureau, The Barn. Et team, der på få år er gået fra supportfunktion til selvstændig kreativ kraft. De udvikler kampagner, idéer og branding – og de gør det med samme ambition som de bureauer, vi ser på scenen hernede.