The Inbound Social

Welcome back to the Inbound Social. As we wrap up a challenging year, we’d like to thank everyone who has taken the time to subscribe, download and listen to our podcast. We hope it has provided you with some useful advice about managing the digital side of your business.

No doubt you’re thinking, “what’s next?” As we look ahead to 2021, should we expect more of the same as we continue to navigate our way through this pandemic? Has 2020 sparked new trends that will shape the way we work next year? How do we excel in our respective specialities in the new year and encourage growth for ourselves and our teams?

I thought there’s no better group of people to ask than the team here at Socially Grown. I’ve had the pleasure of working with lots of digital, content and growth specialists this year, so i’ve invited some of them back for a chat about the year that was, and the year to come.

How essential is data in today's world? What’s the best way to stand out in a prospect’s busy inbox? And how can you futureproof your database for effective growth today?

This week we are joined by Duncan Gledhill, from Email Movers. Discussing the importance of data organisation and management, and how a detailed email strategy can turn cold prospects into healthy growth for you and your business.

The Inbound Social is the practical, no-nonsense podcast, sharing the latest inbound and digital marketing advice to get you closer to your business goals. Together with marketing experts, we discuss the definition of attracting, engaging and delighting customers in today's industry. 

How has the country's creative talent been affected by the pandemic? What does collaboration between businesses and professionals look like in the future? And if you’re a freelancer trying to navigate the new normal… is the future bright?

This week we are joined by Justin Small, from the Future Strategy Club. Discussing the effects of the pandemic on traditional employment models, the rise in freelance culture and the art of gaining the collaborative advantage in business.

The Inbound Social is the practical, no-nonsense podcast, sharing the latest inbound and digital marketing advice to get you closer to your business goals. Together with marketing experts, we discuss the definition of attracting, engaging and delighting customers in today's industry. 

Why does video work so well as a sales tool? How does it solve some of sales’ toughest challenges? And what can we do to manage this permanent shift to video communication as the business landscape continues to change?

This week we are joined by Vidyard’s Yaniv Siegel. We discuss the role of video as an effective sales tool, for prospecting, growing relationships and continuing to add value for your customers, at a time when it’s needed most. 

Why is video content so integral to brand building? How does a business get inspiration, and transform it into animation? 

This week we are joined by Dan Waterman from Carse and Waterman Productions to discuss the role of video in digital marketing, planning a video campaign that gets results, and the trends in video technology that are quietly shaping our future.

What challenges are sales teams faced with, as we work to restore the global economy? What does online marketing look like in the next half of 2020? And what does an online marketing strategy mean to you?

In this episode, we speak to Nathan Van Der Laan, Channel Account Manager at HubSpot. We discuss the value of a good online strategy, and how the inbound approach can keep your organisation’s momentum going, even through tough times. 

Join us for a special edition of the Inbound Social, as we celebrate three years of Socially Grown! Meet the creators, designers, developers and growth experts who are helping businesses all around the world to socially grow. 

We'd like to say a huge thank you to our listeners, subscribers and of course, our partners out there in the business world for joining us on our exciting journey.

We’ve all heard of a marketing strategy, but what’s an IT strategy? Why do we need one? And as the global business community returns to office life, why is it more important than ever?

In this episode, we speak to Garry Brown, Managing Director of Bondgate IT. We discuss the value of IT strategy in today’s workplace, how IT can further develop the way we do business and communicate, and the steps we all need to take to keep our most valuable assets safe.

In our first podcast, we talk to Mitchell Smith from Diagnostic Management Services, as businesses emerge from lockdown. We address the challenges faced by big corporations and small business alike, plus Mitchell shares some inspiring stories from his experience in business during this challenging time.