Over the last few months, I’ve had a bit of a focus on not just the watches available on the market today, but what makes them popular or not, whether they bring good value or are just marketing puff. Today, I want to focus on all of that around Rolex specifically, because it’s basically impossible not to. Rolex is the big boy, it has been for a long time and probably will continue to be for a long time yet. There are a lot of thoughts about Rolex amongst the community, and today we’re going to address those thoughts to unveil what I think are some pretty inconvenient truths that go against the grain of the narrative. Buckle up, people. We’re going in.

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