What do the Eiffel Tower, the Empire State Building, and the Kremlin all have in common?

They all use Otis Elevators

Prior to 1853, buildings with 7 floors were just considered too dangerous.

Because if the power went out of there was some kind of problem, the elevator would plummet to the ground...

Otis was founded in 1853 after Elisha Otis invented the elevator safety brake, giving rise to the modern city, transforming how people live and work, and revolutionizing architecture. His invention would give rise to the modern city and forever change how we live.

In 1854, Otis attempted to shatter the public's conception of the elevator's perilousness by performing a dramatic, death-defying demonstration of his safety break feature, cutting the hoisting platform rope at New York's World Fair in 1854.

It seems the stunt worked - in 1857 the first Otis passenger elevator was installed at 488 Broadway. Soon after, the Otis elevator appeared in the Eiffel Tower and the Empire State Building.

And there’s a really important lesson here for us as modern day marketers..

We have access to platforms now that allow us to easily showcase how a product works.

We have beautiful websites, high resolution photos.. but probably the most powerful is the ability to use video.

Video ads can quickly show how a product works.. I want to share with you a powerful example of a product I've personally been looking to purchase