This is an amazing industry filled with tremendous opportunity. However, it needs an influx of new talent.

To find and keep the best agency talent, you must have a clear vision, plan, and execute. Great talent won’t just show up, train itself, and produce great results.

Finding and keeping the best talent is no different than finding and keeping the best clients for your agency.

You must first know your agency’s why. What is your agency’s value proposition?

Next, you must know what you want. Who are your ideal team members and how are you attracting them?

Finally, you must create an ongoing training program that allows for your team members to grow and thrive. What is your training process?

I believe that every challenge is an opportunity for those agencies willing to invest in their growth.