In 2024, the price of Cole Schmidtknecht's inhaler exceeded $500, and he had to choose between his inhaler and rent. He chose rent, and after an asthma attack, he died at the age of 22. When his parents realized what had happened, they went to work to make sure no other family would have to go through the same tragedy they had. This week, we spoke to his father, Bil Schmidtknecht, about what part PBM pricing played in his son's death, how independent pharmacies helped save his own life, and the fight to make a change in the law to prevent this from happening again.