The Indie Worldwide Podcast

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K-Means Clustering: https://en.wikipedia.org/wiki/K-means_clustering

Other links mentioned:
https://violet.io

Socials
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Indie Worldwide - Startup founder community
https://indieworldwide.com/

With Chevy Cassar from Web3 Daily: https://twitter.com/chevycassar

Web3Daily: https://www.web3daily.co/

Follow Anthony on Twitter: https://twitter.com/AnthonyCastrio

Join Indie Worldwide: https://indieworldwide.co/

Follow Indie Worldwide on Twitter: https://twitter.com/indie_worldwide

00:00-00:16 Intro
00:00:16-00:02:36 Our secret mastermind
00:02:36-00:10:21 Growth and Monetization
00:10:21-00:11:49 TikTok advertising and tracking
00:12:38-00:14:23 Content creation on TikTok
00:18:34-00:21:00 Personal newsletters and experimental projects
00:21:02 How will I die
00:21:30 YouTube Channel
00:25:22 Starting Web3 Daily
00:31:19 Monetization Path for Newsletters
00:32:51 The Potential of Newsletter Businesses
00:34:24 Comparing Platforms
00:41:57 Taylor Swift
00:43:49 Content Growth Engine
00:50:09 Monetizing parasocial audiences
00:52:37 Billion dollar exits
00:53:25 3 million readers
00:54:32 Competition
01:03:16 Sponsorships
01:05:46 Creating Products for Newsletter Audiences
01:09:19 Word of Mouth and Social Proof
01:14:43 Sales business targeting newsletter owners
01:14:50 Selling ads
01:15:08 Outro

https://sharemint.xyz/
https://twitter.com/elie2222

https://indieworldwide.com/
https://twitter.com/AnthonyCastrio

In this conversation, Anthony Castrio, founder of the Indie Worldwide Community, interviews Elie Steinbock, founder of Sharemint.xyz, CryptoFighters, and FrontWork. Elie shares his journey from running a front-end development agency to working on Sharemint, a Web3 referral platform for startup partnerships. He discusses how he met his cofounder, Aamir, and built a strong working relationship with him.

Elie explains that launching a Web3 business is similar to launching other businesses but emphasizes the importance of finding users on platforms like Twitter, Telegram, and Discord. He believes that building a valuable business during a bear market is more sustainable than focusing on quick gains during a bull market.

Sharemint currently has a handful of clients and is making between $5,000 and $10,000 a month. Elie shares the challenges of managing finances in cryptocurrency and advises those looking to build a Web3 business to focus on providing value to users rather than launching unnecessary tokens.

Elie is optimistic about the potential of Web3 and NFTs as alternative authentication systems and voting rights within organizations. He plans to focus on growing Sharemint over the next few years and hopes to become more established in the crypto space.

In terms of the Indie Worldwide community, Elie appreciates the monthly calls and small group chats, but suggests hosting these calls more frequently to deepen connections within the community. His parting wisdom for aspiring indie hackers is that there is no right way to do things and that it's important to be open-minded and adaptable.

https://typogram.co/
https://twitter.com/HuaTweets
https://indieworldwide.com/

Anthony: Tell me more about Typogram!

Hua: Typogram is a logo design tool for founders, entrepreneurs, and small business owners who do not have a professional design background. It aims to make logo design and branding easy for non-professionals. It is not a random logo generator, but rather a platform that allows users to feel creative and confident in making their own logos.

Anthony: Who is your target audience?

Hua: Our customers come from both individual creators and business owners, as well as people who offer logo design as part of their services, such as web developers or marketing consultants.

Anthony: How did you and your co-founder meet and start working together?

Hua: My co-founder and I met at a typeface design program at the Cooper Union in New York City. We collaborated on several projects before starting Typogram together.

Anthony: How do you handle co-founder challenges?

Hua: We have a clear division of work, with my co-founder handling product design and development, while I handle the marketing, content creation, and some backend work. This division of labor helps to prevent conflicts.

Anthony: How has your background as a designer influenced Typogram?

Hua: Both my co-founder and I are designers, and we wanted to make a tool that allows people to feel creative and enjoy the process of designing their own logos. We also aim to educate users on design concepts within the app, making it both a design tool and an educational platform.

Anthony: What are the struggles of having two designers as startup founders?

Hua: One downside is that we are both more introverted, which can make marketing and networking more challenging. However, we have complementary skills, such as my co-founder being a front-end developer and me being more focused on the big picture and deadlines.

Anthony: Here's a big-brain question: What is a brand?

Hua: A brand is how you want your customer to feel about the product and what they immediately think when they see it.

Anthony: Can you have a brand without a logo?

Hua: Yes, you can have a brand without a logo. An example would be Bernie Sanders' initial presidential campaign, which had a strong brand without a specific logo.

Anthony: What are three things indie hackers should be aware of when creating a brand for their product?

Hua:

1. Simplicity: Make something simple and memorable. Avoid overcomplicating the logo.
2. Sketch it out: Put your ideas on paper and create a rough sketch to understand what you want.
3. Choose an appropriate font: Pick a typeface that performs well and is suitable for your brand.

Thanks Hua for agreeing to this interview! Check out Typogram here: https://typogram.co/

Cheezus: https://cheezus.co/
Find Ross on Twitter: https://twitter.com/randomshenans
on YouTube: https://www.youtube.com/realtalkbusiness1337

Indie Worldwide: https://indieworldwide.com/
Anthony: https://twitter.com/AnthonyCastrio

This is the second episode of our Featured Founder Friday series where we put the spotlight on Bootstrapped founders from the Indie Worldwide community and beyond.

Our second feature is  Suzy Choi, an Indie Worldwide member and founder of  GoodPeople, a pre-launch startup that aims to drive cultural change by creating job descriptions that attract diverse talent quickly and easily.

Earlier this week I interviewed Suzy to find out how she does it.

What we talked about:

• Finding a co-founder.
• Why she's building a team pre-launch.
• Where HR goes wrong when it comes to hiring.
• How to write better job descriptions.

Join Indie Worldwide -> https://indieworldwide.com/

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