One of my favorite aspects of TCIA’s Winter Management Conference is the ability to meet and connect with the amazing people of the tree care industry and this past February was no exception. I was honored to meet Jeff Wraley of Groundwork and began a dialogue on how a tree service could utilize technology to improve their sales process and drastically reduce the risk that their team faces every day. 

After meeting each other at the conference, Jeff and I connected on a handful of occasions to learn even more about each other’s services which led us to recording a ½ hour podcast together as well. You can check out that here. 

The majority of our conversation revolved around how a tree service could reduce their risk by implementing a streamlined sales process that helped identify the specifics of projects before a sales person even got to the property. 

For the full article and additional resources, click here: https://arboriskinsurance.com/2025/03/smarter-sales-process-less-risk/

Eric Petersen is joined by Mick Kelly, ArboRisk Insurance, and Rory Anderson, Rancho Mesa Insurance, to discuss insurance issues that tree care companies face. They do a deep dive into the current state of the industry and the rising costs during a time when underwriting acceptability is decreasing.

They also discuss ways to lower your auto premium, Professional Liability, employment practices liability, and pollution coverages.

Listen now!

Eric Petersen sits down with Kevin Martlage from Switchback to discuss how you can plan successfully for your business's upcoming year! They touch on succession planning, what to do with extra money in the bank, and how to make it your best year yet. Listen now!

In October's podcast, Eric sits down with Kevin Martlage from Switchback to discuss leadership development, employee career paths, and additional employee management strategies.

Do you struggle with culture at your company? Are you looking for ways to better engage your employees? Make your company better? In today's episode, I'm joined by Kevin Martlage to talk through the many nuances of culture. Check out the latest episode of Tree Talk to learn how you can elevate the culture at your tree care company!

Safety Happens at the Individual Level: Q&A with Amanda Carpenter

Amanda Carpenter has dedicated her professional career towards helping businesses truly create a culture of safety and helping the leaders of the organization understand that safety happens at the individual level.

I recently had the chance to speak with Amanda and get her insight on this concept and how tree care companies can implement true change within their safety culture.

Q: You’ve often said that regulation and training alone will not change the safety outcomes of the tree care industry, focus needs to be put on individuals and how people respond to stressful situations. How does a tree care company begin to train or focus on the individuals within their team and their stress response?

For more specific, one-on-one training, Amanda has a great Transformational Leadership Coaching program to help leaders understand their own limiting beliefs and then be able to discuss it throughout the organization.

Lastly, make sure to check out the March 2023 episode of The IndusTREE Podcast to hear a half hour conversation with Amanda that digs into this topic at much more length.

Amanda A. Carpenter is a transformational leadership coach specializing in the science and practice of human performance. To learn more about Amanda’s transformational coaching program Leadership Performance Mastery: Uncovering the Leadership of Vital Energy, visit her website or watch this short video. You can also access the program directly through this link.

Our latest episode features Eric Petersen (ArboRisk Founder) and Kevin Martlage (owner of Nextier Advisors) talking all things hiring and recruiting for the tree care world! Listen to them discuss employees vs. independent contractors, working with recruiting firms, succession planning, creative benefits for employees and more!

Join Eric Petersen and ArboRisk Producer Mick Kelly as they discuss insurance! Insurance can at times be a dry topic - but it is still incredibly important to understand the ins and outs for your business. Hear Eric and Mick discuss the upcoming hard market, pollution liability, insuring rented equipment, and much more!

Join ArboRisk founder, Eric, and ArboRisk Consultant, Kevin Martlage for a discussion centered on business planning! Listen to them dive into topics ranging from business planing, ESOPs, key person insurance and strategic planning.