In this episode of the Industrial Marketing Leaders Podcast, host Jeff Long is joined by David Lyell, Senior Content Marketing Specialist at Siemens Digital Industry Software. They dive into the fascinating journey of transitioning personal passion into professional success, how industrial marketing is evolving, and the art of content creation in industrial spaces. David shares his unique perspective on navigating the challenges of marketing in the industrial sector. If you are optimizing your marketing strategies and enhancing your team's content creation prowess, this episode is not to be missed!
Check out Siemens Digital Industries Software at https://www.sw.siemens.com/en-US/
00:00: Intro
02:36: About VideoValueBombs.com
07:34: How did you start in industrial marketing, and what's your biggest lesson learned?
10:44: How David Lyell of Siemens creates derivative content with videos and webinars
15:33: What marketing challenges do you see, and how are you & Siemens adapting to them?
19:33: Best Advice for Small Marketing Teams to Succeed
24:49: How are you using video for marketing, sales, hiring, and retention?
28:22: How to Optimize Webinars for Maximum Success
34:13: Why Systems and Processes Are Essential for Content Marketers
35:07: If budgeting for industrial marketing today, where would you invest first?
39:06: What's your favorite marketing tool that boosts your industrial strategy?
44:48: Podcast closing and Video Value Bombs promo
🔍 Episode Highlights:
Transforming a personal hobby into a flourishing professional role in content marketing.
Overcoming industry-wide marketing challenges like the diminishing effectiveness of cookies.
The strategic use of video content to engage audiences and drive leads.
Integrating traditional marketing methods with modern digital approaches for optimal results.
🔑 Key Takeaways:
How did David successfully navigate his career from a woodworking enthusiast to an integral part of Siemens' marketing team? Explore David's journey from hobbyist to content marketing leader, emphasizing the value of passion-driven career moves.
What are the key marketing challenges industries face today, and how can companies like Siemens tackle them effectively? David elaborates on changing audience behavior and the impact of digital disruption on traditional marketing strategies.
How can video be optimally leveraged within industrial marketing frameworks? Discover the power of strategic video content creation, including webinars, to generate quality leads and engage target audiences.
🙋🏻♂️ About Jeff Long, The Industrial Marketing Leaders Podcast, and True Focus Media: Jeff Long has owned his marketing agency, True Focus Media, since 2003. His mission with the Industrial Marketing Leaders Podcast is to showcase industrial manufacturing marketing leaders. True Focus Media specializes in helping industrial companies enhance their marketing, sales, and training efforts. Jeff's experience ranges from working with large international corporations to smaller machine shops. Known for pioneering content marketing strategies like "Video Value Bombs" and Trade Show TNT, Jeff is dedicated to empowering companies to thrive in today's dynamic landscape.
You can learn more about Jeff Long and his company at:
https://truefocusmedia.com/https://www.linkedin.com/in/jeffdlong/https://videovaluebombs.com/https://tradeshowtnt.com/https://industrialmarketingleaders.com/
👨💼 About Our Guest: David Lyell brings his extensive experience in industrial content marketing to the table. His journey spans from the woodworking world to leading content creation initiatives at Siemens Digital Industry Software. David's insights into merging traditional craftsmanship with modern marketing techniques provide valuable lessons for marketers across the industrial sector.
Join Jeff and David as they explore these topics and more, offering actionable insights for marketing leaders looking to elevate their strategies in the industrial world. Tune in for an inspiring and informative discussion!
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