Matt and MJ talk with Aaron Haynes, Global Product Manager for Manitou Heavy Equipment, on Voice of Customer programs for industrial companies. 

Aaron breaks down tactics for getting the right results, how to utilize 'The Council' to get an effective VOC program on both sides, and where most industrial companies fall short when it comes to effectively implementing VOC across the organization.

In our first guest episode, we talk with Devon McCarty, Senior Videographer at Mazzella Companies.

Devon talks about getting subject matter participation, why he fired himself from video, tactics for positioning your YouTube channel, starting out if you're in the beginning stages, and building a business case for your President.

Welcome to the Industrial Marketer Podcast! A podcast for marketers and by marketers in the Industrial and Manufacturing space.

This episode introduces the hosts, Matt and MJ, details their individual journeys through the marketing profession, outlines the hopes and dreams (yes, we have dreams!) of the podcast, and gives you the lowdown on how to get in touch.