The Industrial Marketing Show

Matt and MJ debate whether you should prioritize quality or quantity in your content program and make the case for each. They discuss when in your content program you should emphasize quantity and why, how to get the best of both worlds, and quick hacks to accelerate production while assuring yourself of quality.

This episode is for anyone that's ready to take their marketing to the next level but doesn't know how to get buy in for a bigger investment. You want tools, you want tech, you want to be able to do more than what you can do today. MJ & Matt share their experience selling that kind of investment internally at industrial companies. Plus, our guest Carl Ferreira, Account Exec at HubSpot, shares pro tips he's picked up from selling marketing automation and CRM to manufacturers all across the central Pennsylvania region. We hope this episode sets you up to get exec buy in for whatever you're selling internally.

Rebecca Hardisty of Camlock Systems Ltd. talks with Matt and MJ about interviewing engineers. She touches on finding the subject matter champion with your industry, unlocking their expertise into content that's consumable, and how to get traction when you run into serious internal roadblocks. Matt and MJ also recall their own experiences doing the same and tips you can use to get started or accelerate.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.

John Weiler of Path Robotics joins Matt and MJ to talk about how Path Robotics uses the SDR function. He discusses tech stack, cold prospecting engineers, prospecting sequences, setting up his team for success, why not focusing on features and benefits is leading them to win, and how industrial companies can do without a technical SDR and achieve major success. He also talks about his winding road from college dropout and entrepreneur to first time sales leader at a manufacturing company with no manufacturing experience.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.

Paul Kiesche returns to the show to talk about buyer experiences on industrial websites. He talks about where to prioritize your efforts, the mistakes he sees all the time, how to think about your calls to action and conversion paths, and crafting an experience that works even if you serve a multitude of industries.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.

Matt and MJ dissect FANUC's Facebook Ads strategy and what other manufacturing companies can learn from it. They also provide suggestions on ways FANUC could improve their ad execution, what they do especially well, and how they think FANUC makes this execution cost effective on top of profitable. Follow along by viewing FANUC's Facebook Ads Library here.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.

Matt and MJ discuss the unit economics in the manufacturing sector and how understanding them from a marketing context can influence decision making. They talk recurring revenue, residual revenue, CapEx, OpEx, and margins, and how each impact how you can go to market. They also give tips on how to best acquire that information to get a holistic view of the business cost drivers and where marketing fits in.

Matt and MJ discuss SEO strategies for industrial companies using the hub and spoke model. They also tell you why you shouldn't get too concerned with the technical aspects of SEO and easy places to find content that will probably perform well that are probably right under your nose. They also discuss Rand Fishkin's growth hacks excerpt from Lost and Founder and talk about why your content likely isn't resonating based on a recent Rand Twitter post.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.

Jason Becker joins Matt and MJ to discuss the development process of becoming a subject matter expert in his space, how to do industrial influencer marketing effectively, and debunks the myth of if blue collar consumers actually listen to podcasts.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.

Jelle Schut, Content and SEO Lead at ERIKS, talks about starting at a large global industrial product and service provider in the midst of a pandemic, how the company shifted to a digital inbound model, and what the marketing team prioritized at the outset of that shift to accelerate adoption and enthusiasm among the sales team.

The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.