Matty Dalrymple talks with Rossana Corniel about UNLOCKING THE POWER OF BOOK REVIEWS, including the importance of reviews in understanding reader expectations and forming effective marketing strategies. Rossana discusses the finding that research shows that reviews can significantly impact sales and reader trust; the importance of tailoring your book's cover and description to your target audience ; and the emotional challenge of dealing with low-star reviews. The conversation also touches upon practical strategies for gathering reviews, such as using platforms like BookSprout.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html 

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Rossana Corniel is a romantasy and paranormal romance author who believes in the magic of storytelling to inspire and connect. Writing under the pen name R.C. Luna, she has published six novels and a children’s book, with six more books slated for release in 2025. Drawing from her almost two decades of experience in marketing and communications, including her current role as Head of Marketing at Booksprout, Rossana blends creativity and strategy to help authors grow and thrive. When she’s not writing, she’s raising three incredible daughters and chasing the next great adventure.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Liesel Hill about USING RELEVANCE TO SAVE YOUR DARLINGS, including the importance of integrating emotional connection and subconscious storytelling to retain seemingly irrelevant scenes by making them essential. Topics include multi-tasking in scenes, pacing, evoking emotion, character arcs, purposeful character deaths, maintaining continuity in series, and avoiding unnecessary plot elements.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html

If you find the information in this video useful, please consider supporting The Indy Author!

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Liesel Hill is a USA Today best-selling author of 4 genres. She teaches authors to craft stories using the principles of energetics and transformational human psychology, and by tapping into one's individual subconscious creativity.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Clay Stafford about INSIDER TIPS FROM WRITING CONTEST JUDGES, including what judges look for in submissions, such as originality, strong voice, and proper pacing. Clay shares insights into the judging process, highlighting the necessity of engaging the reader early, avoiding errors, and understanding the contest’s goals and audience. They discuss the importance of submitting polished work, ensuring the right contest fit, and the potential benefits of feedback from critique groups and editors. Clay also emphasizes the value of leveraging contest wins and placements to build a writer’s career.

Interview video at https://tinyurl.com/TIA280YT2

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

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Clay Stafford is a bestselling and award-winning author, poet, screenwriter, and playwright; film and television producer, director, showrunner, actor; book, film, and stage reviewer as well as public speaker. He has sold nearly four million copies of his books and has had his work distributed in sixteen languages. He is founder and CEO of the annual Killer Nashville International Writers’ Conference and a contributor to Writer’s Digest magazine with his online column, “Killer Writer.”

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Troy Lambert about LINKEDIN STRATEGIES FOR AUTHORS, including the evolving role of LinkedIn for authors. We delve into strategies for optimizing LinkedIn profiles, engaging with peers, and understanding platform nuances to enhance professional presence, network effectively, and perhaps build a side hustle.

Interview video at https://bit.ly/TIAPYTPlaylist 

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

Troy Lambert is the author of over 32 novels and several works of non-fiction. He's also an editor, book coach, and educator. When not behind the keyboard, he lives, works, and plays in the mountains of Idaho.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Malorie Cooper about THE PERKS AND PITFALLS OF FACEBOOK ADS, including the significance of high-contrast images and textual elements in ad creatives, the benefits and drawbacks of Facebook's automated targeting suggestions, and the latest updates in Facebook's targeting mechanisms that can affect ad performance. Mal emphasizes the need for authors to diversify their advertising efforts, touching on the importance of also experimenting with platforms like Amazon Ads and BookBub for broader marketing success. 

Interview video at https://bit.ly/TIAPYTPlaylist 

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

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Malorie Cooper has been teaching authors how to run Facebook ads for over 7 years. Nothing makes her day more than knowing what she does helps to elevate authors' careers.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Leah Paulos about BOOK PROMOTION AND HOW TO BREAK THROUGH THE NOISE, including the importance of early marketing planning, crafting concise and compelling pitches, and understanding the specific needs of different recipients. Leah also delves into leveraging email lists, using AI tools for crafting pitches, building relationships with influencers, and the long-tail approach to post-publication promotion. Leah provides practical tips for authors to maximize their promotional efforts and connect effectively with their target audience.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

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Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder, as well as books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. She lives in Brooklyn with her husband and two sons.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Kathryn Goldman about NAVIGATING LEGAL RISK IN MEMOIR, including the delicate balance memoir writers must strike to avoid defamation, invasion of privacy, and intentional infliction of emotional distress. Kathryn explains the legal definitions and elements of these terms and offers advice on minimizing risk, emphasizing the importance of factual accuracy and distinguishing between statements of fact and opinion. We also discuss the complexities of protecting oneself when writing about identifiable real-life figures and the considerations authors must take into account when deciding whether to fictionalize elements of their stories. Finally, Kathryn touches on the implications of using real places and song lyrics in memoirs and cautions against seeking input from real-life subjects included in the memoir. She concludes with the potential benefits of including disclaimers to manage reader expectations and reduce legal exposure.

Interview video at https://bit.ly/TIAPYTPlaylist 

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

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Kathryn Goldman is an intellectual property attorney who focuses her practice on the protection and enforcement of copyright and trademark rights for businesses and individuals. She represents creative professionals, writers, artists, photographers, and innovative entrepreneurs. Leaving 30 years in litigation behind her, Kathryn now focuses her work on keeping creatives out of court so they can create more work. Kathryn is also the Legal Advisor to the Alliance of Independent Authors.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Michael La Ronn about GETTING UNSTUCK IN BOOK MARKETING AND PROMOTION, including how authors can get unstuck when traditional methods like ads and blogger reviews are not affordable or effective. He emphasizes the importance of having an email list and a reader magnet, using strategic pricing, updating book descriptions, and optimizing back matter. They also discuss leveraging relationships with other authors for cross-promotion and the potential of using Kickstarter. Matty and Michael highlight various low-cost and free resources, while underscoring the significance of setting realistic expectations and being persistent in the journey of indie publishing.

Interview video at https://bit.ly/TIAPYTPlaylist 

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

Michael La Ronn has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing 10-12 books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Joanne McLaughlin about ELEVATING YOUR PRESENCE WITH PANEL APPEARANCES, including participating in panels as a way to build confidence, network, and promote one's work. We discuss the importance of contributing meaningfully during panels and the benefits of both genre-specific and non-genre-specific conferences, and we touch on the roles of moderators, the structure of panels, and how varied experiences can enhance panel discussions.

Interview video at https://bit.ly/TIAPYTPlaylist 

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

Joanne McLaughlin’s novels include CHASING ASHES, a crime thriller, and NEVER BEFORE NOON, NEVER UNTIL NOW, and NEVER MORE HUMAN, a darkly romantic vampire trilogy. A POETIC PUZZLE, a romantic mystery, launches in early 2025. Her latest short fiction appears in RUTH AND ANN’S GUIDE TO TIME TRAVEL. An editor of prize-winning news and features for newspapers and public media, Joanne also is a former VP of a musicians-management firm. She lives in Philadelphia, where she indulges her love of design and walking.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Cheryl McKay about SHOWRUNNING YOUR SERIES NOVELS, including how to plan for standalone versus series formats; the role of episodic elements; the benefits of feeling inspired by and using real-world locations in storytelling; the importance of character development and story arcs; and the importance of making strong standalone stories with potential for growth or spinoffs. We also discuss the responsibilities of a showrunner and how this role parallels the varied duties of an indie author. 

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html 

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

CHERYL MCKAY been professionally writing since 1997. Before creating, showrunning, and executive producing the multi-award-winning Season One of These Stones, Cheryl wrote the screenplay for The Ultimate Gift. Cheryl co-wrote the faith-based feature films, Indivisible and Extraordinary, as well as multiple children’s projects, including five episodes of Superbook and forty episodes of the audio drama, The Wild & Wacky Totally True Bible Stories with Frank Peretti. In addition to film and television, Cheryl has enjoyed penning novels like Song of Springhill and the award-winning Never the Bride (with Rene Gutteridge), as well as nonfiction books.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.