Dr. Robert Morrison is the founder and owner of Morrison Dental Group which is a regional mid market DSO. They are solely owned with no partners and no private equity. They start in 2011 and currently have 10 locations.

Dr. Morrison explains how playing the infinite game, meaning he plans on keeping the business in his family indefinitely, has lead to decision making processes that always focus on the long term results. 

Book recommendations: Tribal Leadership, Leaders Eat Last, 

Podcast recommendations: Dental Entrepreneur, Dental Economics, 

Get in touch: morrisondentalgroup.com [email protected] 

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