Everyone has to be an influencer these days. It’s not enough to have a good idea. A good product. To write a good book. To start a company. To be a journalist. You have to be more than that. To cut through the noise, to make an impact, to be noticed, you have to have ‘influence.’ Relevance. You have to know how to be social, to craft social content that people engage with. PRWeek.com

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