Episode 207: Sae Ro has an easy rule of thumb for measuring influence within the customer org.

⏱️ Timestamps:

00:00:00 - Intro

00:01:38 - Who holds the power in decision-making?

00:03:11 - Learning the hard way about executive influence

00:06:03 - The hidden value of below-the-line insights

00:07:13 - ATL shoutouts and empathy for BTLs

00:09:10 - Practical steps to map customer influence

00:10:45 - From CS strategy to military metaphors

00:11:31 - Closing thoughts

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Sae Ro:

Sae's LinkedIn: https://www.linkedin.com/in/saero/

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