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The Influencer Effect: Viral Content, Authentic Stories, and Restaurant Life Change
Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, Jess McGrath gives you the influencer playbook for success: how she maintains authenticity when the food sucks, why a restaurant's backstory is more powerful than a picture of a taco, and the simple things owners can do to be "influencer-ready" and maximize their investment. If you're hesitant about shifting your marketing budget from outdated channels to the today way of influencer marketing, this episode is your required reading.
What You'll Learn: Mastering Influencer Marketing & Brand Authenticity- The origin story of Jess Knows the Deal and the viral video moment that turned a passion for discovery into a powerful food brand.
- The uncomfortable truth about posting bad food (and how Jess turned a negative experience into a positive, life-changing outcome for a struggling restaurant).
- The two types of content that make a restaurant go viral: unique, eye-catching food and deep, sentimental brand stories (e.g., the mom-and-pop history).
- How to balance trending sounds/filters with keeping your content timeless and personal to maintain an authentic connection with your audience.
- Critical advice for owners: how to reach out to influencers and the importance of full transparency and setting a clear "home run" expectation upfront.
- The surprising amount of time and planning (editing, traveling, shooting 3-4 businesses daily) that goes into a 30-second video.
- Green Flags vs. Red Flags: Why the best collaborations happen when the restaurant grants creative freedom and trust.
Practical steps to get your restaurant "influencer-ready" by having a dialed-in feature menu and being prepared to showcase the venue's personality, not just the plate.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥
🔖 #brandtotable #restaurantmarketing #jessmcgrath #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?
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By Henry Kaminski Jr.Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, Jess McGrath gives you the influencer playbook for success: how she maintains authenticity when the food sucks, why a restaurant's backstory is more powerful than a picture of a taco, and the simple things owners can do to be "influencer-ready" and maximize their investment. If you're hesitant about shifting your marketing budget from outdated channels to the today way of influencer marketing, this episode is your required reading.
What You'll Learn: Mastering Influencer Marketing & Brand Authenticity- The origin story of Jess Knows the Deal and the viral video moment that turned a passion for discovery into a powerful food brand.
- The uncomfortable truth about posting bad food (and how Jess turned a negative experience into a positive, life-changing outcome for a struggling restaurant).
- The two types of content that make a restaurant go viral: unique, eye-catching food and deep, sentimental brand stories (e.g., the mom-and-pop history).
- How to balance trending sounds/filters with keeping your content timeless and personal to maintain an authentic connection with your audience.
- Critical advice for owners: how to reach out to influencers and the importance of full transparency and setting a clear "home run" expectation upfront.
- The surprising amount of time and planning (editing, traveling, shooting 3-4 businesses daily) that goes into a 30-second video.
- Green Flags vs. Red Flags: Why the best collaborations happen when the restaurant grants creative freedom and trust.
Practical steps to get your restaurant "influencer-ready" by having a dialed-in feature menu and being prepared to showcase the venue's personality, not just the plate.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥
🔖 #brandtotable #restaurantmarketing #jessmcgrath #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?