In this episode, I chat with Ben Ricciardi, a marketing whiz and Instagram heavyweight with over a million followers, about what it really takes to make it as an influencer and entrepreneur in 2024. Ben dishes on his journey from local TV host to founding his own agency, the 10 Times 10 Group, and drops some serious knowledge about building a personal brand in today's crazy digital world. We get into the nitty-gritty of social media trends, keeping it real online, and the hustle needed to stand out from the crowd. Ben serves up some solid advice for anyone looking to make waves as an influencer or entrepreneur, and we even talk about how the pandemic shook things up for him and where he thinks marketing and AI are headed next.