As Founder and Customer Happiness Director of Beeline, Chris is thankful to get to help nonprofits grow their mission and donor base through digital marketing, specifically Google Grant, Bing, and Facebook ads. 

Most of all, he’s thankful to be the dad to seven kids and to help them learn to live generously. 

Key Takeaways:

• Digital marketing is a powerful tool for nonprofits to achieve their organizational goals. The key to having an effective digital marketing strategy is to focus on giving value. 
• Create content that addresses donor’s questions, entertains, and solves their problems. When you focus on producing valuable content for your audience, you won’t have to waste too much effort on self-promotion. People will naturally gravitate toward you. 
• Leverage existing content to provide value without sacrificing too much time, collaborate with partners in creating mutually beneficial projects, and utilize Google Ad Grants to increase awareness and grow email lists. 
• Take a step-by-step approach to building relationships and enrolling people in the organization. Utilize tools like Facebook lead ads and Google Ads to attract new subscribers. Focus on creating engaging content to continually attract new donors.

“It's not just attraction. It's nourishing. The flower provides nourishment for the bee. it's not just about making ourselves look nicer.”

“A lead magnet is putting together a piece of content that is valuable, is helpful, provides an answer to questions that your potential donors have and helps them solve a problem, or entertains them.”

“Google grants are effective if your attitude and approach is, ‘What are people looking for? And how can we meet them there?’” 

- Chris Barlow

Reach out to Chris Barlow at:

Website: https://yourbeeline.com/

LinkedIn: https://www.linkedin.com/in/cbarlow-nonprofit-marketing/

Email: [email protected]

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Maria Rio is a Community-Centric Fundraiser with over a decade in the sector, published in a variety of national publications, a speaker, and an advocate. 

Key Takeaways:

• Being Community-Centered means focusing on the community rather than an executive’s ego, a board member, or somebody else. It’s all about centering the needs, methods, and values of the people that you’re trying to serve in all aspects of your organization. 
• Release judgment and start from a place of empathy when discussing socio-economic intersectional issues. It’s indeed important to have a basic understanding of these issues but it would be more effective to educate people when you meet them where they are at. 
• Donors envision themselves as changemakers instead of wealth hoarders and are actively exploring ways to give away their wealth to address societal issues. Nonprofits should show that Donors are partners, rather than heroes or beneficiaries. 
• There is great potential for collaboration and growth through partnerships with other organizations in the nonprofit space. Have an abundance-focused mindset, not one that views fundraising as a competition for limited resources. 

“In fundraising, in recruitment, in your leadership - is that reflective of the people and the lived experiences that your program serves? If not, why not?”

“You have to open up your window of tolerance to actually include that discomfort. Because those opportunities to be uncomfortable will push you to learn, be open, and will push you to have kind of different conversations and seek out different voices.”

“We all bring something to this organization, to this discussion. Staff are the people who are delivering on this work, they're just as important as the donor. So why are we not stewarding our community in a way that actually acknowledges that?” 

- Maria Rio

Reach out to Maria Rio at:

Website: https://www.gofurthertogether.ca/

YouTube: https://www.youtube.com/@gofurtherwithme

LinkedIn: https://www.linkedin.com/in/mariario/

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Sean Kosofsky is the Nonprofit Fixer! He is a coach, consultant, trainer, and strategic advisor. For the past 30+ years, he has helped causes, campaigns, and candidates raise millions of dollars and transformed nonprofit organizations and leaders. He has served in a wide variety of roles in nonprofits, including policy, communications, development, grassroots organizing, direct service, board leadership, and five stints as an executive director. He is an author and the owner of Mind the Gap Consulting, which offers coaching and consulting services for executive directors, boards, and fundraisers, as well as a suite of online training courses.

Key Takeaways:

• Unless the executive director is clumsy at pitching or closing the deal, they should be a part of every major gift solicitation. The team can set appointments but the executive director must be the one closing the deal.
• Fundraising is a partnership that will help create the world that the doer and the donor want to see. It’s an incredibly generous act to give someone an opportunity to be part of the change and the movement.
• When we decide for others whether they can donate to our cause or not, then we’ve taken away their power to decide. We become both the buyer and the seller.
• It’s better to do three things well than twenty things poorly. Some of the organization’s leadership may respond to being challenged to fundraise by leaving while others will step up their game. If challenging the leadership means that the organization will have a smaller team, then it is worth it.

“The executive director is ultimately the top fundraiser in the organization. Make yourself available, close those deals, you know, making sure that you're part of the ask, and really creating the conditions for fundraising success.”

“If you see fundraising as a necessary evil, asking someone for a favor, or as a burden, you're not going to enjoy doing it.  It is an incredibly generous act to invite someone to fund and create the movement and the world that they want to see. ”

“The board owns the nonprofit. And all owners of all corporations, including not-for-profit corporations are responsible for revenue. Period. The board owns the corporation, all owners are responsible for revenue.” 

- Sean Kosofsky

Reach out to Sean Kosofsky at:

Facebook: https://www.facebook.com/mindthegapc

Website: https://www.nonprofitfixer.com/

LinkedIn: https://www.linkedin.com/company/mind-the-gap-consulting-sean-kosofsky/

YouTube: https://www.youtube.com/c/SeanKosofskyNonProfitFixer

Instagram: https://www.instagram.com/nonprofitfixer/

Pinterest: https://www.pinterest.com/nonprofitfixer/

Email: [email protected]

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

As Big Duck’s Co-Director, Farra ensures that Big Duck is a healthy, thriving company—that we’re creating a great work environment, are financially stable, producing work that successfully meets or exceeds client’s needs, and that diversity, inclusion, equity, and antiracism are centered in all we do. She directs Big Duck’s marketing and business development efforts, seeking to build relationships with nonprofits who want to use communications to achieve their mission.

Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels.

Key Takeaways:

• Organizations often present an outdated or aspirational version of themselves online, which can lead to a disconnect between their digital presence and reality. 
• Seek to understand your primary audience for effective branding and messaging. Create a clear and consistent organizational narrative and equip the entire team with access to this messaging. 
• Organizations may unintentionally confuse their audience by creating campaigns that don't connect to their overall brand or mission.
• When building or rebuilding a brand, involve people who are outside of your senior staff or board. At the very least, inform the entire staff. Building a brand using the feedback of your community is a powerful way to enhance your connection to your community and the strength of your branding. 

“If an organization goes through a process, and they say, ‘we intentionally want to be seen this way, felt this way, thought of this way, experienced this way’, then it can look at how it's, in fact, expressing that in its visuals, and its messaging and across its channels.”

“Nonprofits have lots of audiences including a very passionate and committed staff and board potentially volunteer donor, other participant audience who feels very close to the organization. And that's just an important thing to acknowledge in a branding or communications process.”

“Thinking about branding is a chance to build something that really connects to your community so that when you do reintroduce the organization with whatever the updated branding, is it like to your point it feels built by them and shaped by them” 

- Farra Trompeter

Reach out to Farra Trompeter at:

Website: https://bigduck.com/

LinkedIn: https://www.linkedin.com/in/farra/

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Join us LIVE on Thursday, February 15th & Friday, February 16th in this year’s Donor Attraction Forum for FREE by clicking here: https://donorattractionforum.com/MaryanneD

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Key Takeaways:

• Addressing your inner beliefs and feelings about money is essential to your success in fundraising because our subconscious minds can influence our financial decisions and behaviors. 
• Look at the story that your mind has made up about money. Separate the guilt and the shame and keep your feelings neutral. You are not judging, you are observing and analyzing. Hear out the story and then re-write it. Self-awareness gives you the power of choice. 
• The nonprofit sector has a tendency to operate in a scarcity mindset, prioritizing short-term survival over long-term growth and impact. We must altogether shift from a scarcity to an abundance mindset and release what doesn’t serve us so that we can make room for aligned individuals and resources. 
• The Big Lie that we’ve been told is that there’s only so much money for nonprofits that you’ve got to take your slice of the pie. However, if you look at the data, you’ll know that that is false. 

“Money mindset is your unique and individual set of core beliefs about money, and how money works in the world. It is your basic attitude towards money.”

“Our subconscious is a very, very powerful tool and can make us make decisions. We're on autopilot unless we develop some self-awareness and some consciousness around why we do what we do.”

“Money is not a stagnant pond, there is an ebb and flow to it. When I have the courage to invest in my business and flow money out, that means I’m allowing for money to come in.” 

- Maryanne Dersch

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Key Takeaways:

• 90 days is long enough to get something done but short enough that there’s some urgency to it. The 90-day MOST stands for Mission, Objective, Strategy, and Tactics. It accounts for having an overall vision and creating simple strategies to implement each quarter.
• We need to have a clear vision so that we know what we’re looking for. Before creating a plan, take time to create a vision board. Visualize what you want to create in your life and depict it in your vision board.
• Once you have a vision, determine an objective. Then, create three strategies that will serve to achieve that objective. Under each strategy, create three simple tactics. Keep it simple.

Special shout out to my coach Michelle Villalobos for teaching me this strategy! I use it every quarter.

“90 days has been studied as to be very effective. It's long enough to get something done. But it's short enough that you there's some urgency to it”

“We create the vision. And then from that vision, we create the plan. But we don't want to plan while creating the vision, because we wind up talking ourselves out of doing some bold things”

“We're keeping it very, very simple. The more complicated you make this, the less likely it's going to work for you. So you pick what would make this quarter be the win for you.” 

- Maryanne Dersch

 

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Luke brings 25+ years of expertise from top companies like Procter & Gamble and AstraZeneca to the University of Rochester. As Assistant VP overseeing Domestic and International major gift fundraising, he drives impactful results. In his free time, Luke's passion extends to Tips4People.com, a video micro-learning hub empowering small nonprofits with concise, high-quality actionable tips for positive change.

Key Takeaways:

• Listening is the key to being an effective fundraiser. You have to listen to what your donors are saying so that you can hone in on the impact that they want to have. You don’t have to pitch or sell, you just have to listen and connect. 
• Webinars and courses may take 45 minutes and contain a lot of great information, but usually, there are only two or three nuggets within the webinar. If we condense those nuggets and package them into bite-sized and actionable clips we can save people time and have them apply the lesson faster. 
• Condensed and curated information that’s relevant and valuable is a huge advantage for nonprofit leaders and teams considering that most nonprofit workers already spend a lot of time doing their day-to-day tasks. 
• If you feel uncomfortable whenever you fundraise, remember to visualize what impact the ask will have. Think of a person whose life is going to be changed by that ask. You can’t be nervous when you’re in service. 

“You have to listen to what your donors are saying. So you can really truly identify the impact they want to have. For me, that's the most important trait - when I interview folks, that's what I'm looking for.”

“If you look at a webinar or a course, let's say a webinar, for example, lots of great information, but there are usually two or three nuggets within the webinar. So the idea is let's take those nuggets and package those right and really save people time.”

“When I talk to them about visualizing the impact that ask will have, think about a specific person that asked will impact, then they start to relax a little bit. We should not be nervous about asking for money but thinking about the impact.” 

- Luke Emerson

Reach out to Luke Emerson at:

Website: https://tips4people.com/

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Key Takeaways:

• Raising money is critical to a mission. That’s why it’s important to find a better way of doing this that has more grace, ease, and flow. Measuring by amount only limits how we look at relationships and it makes fundraising transactional. Remember that donors aren’t ATMs. 
• We tend to not value other things that come to us if they're not supportive of a goal that we need. When we don’t value those things, we’ll miss out on a lot of beauty and joy. 
• Goals don’t create long-term success and they can restrict our joy if we equate our value with our ability to reach them. Goals create tension, cause smallness and fear, and it can set people up for failure. 
• This coming 2024, instead of coming up with goals, ask yourselves “What systems and structures are we going to put in place that will help create these goals?” Systems and structures that are put in place to support the goal will help us achieve the success that we want. 

“When we're only measuring one way of how we build relationships then we're neglecting the other ways that are just as important in the end to creating revenue.”

“You want to be able to say ‘I can get somebody to do something.’ But you do not get to say who and you don't get to say when. That is the universe's job. They will deliver when they are ready. Sure, you can prompt them and encourage them but if you're pushing them, people will push back.”

“The systems and structures are going to be the things that are going to help us achieve whatever results we want. It's not the goal that's going to achieve it for us, it’s the systems and structures that we put in place to support the goals. ” 

- Maryanne Dersch

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

Mitch is a social entrepreneur, community builder, and impact innovator. He is currently the Head of Strategy for Chariot, a Donor-Advised Fund solution for nonprofits to solicit, maximize, manage & steward DAF donors and their gifts. He previously founded a nonprofit marketplace and community called Pond after leaving his role as a VP on Goldman Sachs' Technology Investment Banking team. He's a long-time board member at The LGBT Center of NYC and an active alum of the Startup Leadership Program NYC.

Key Takeaways:

• Through the Chariot App, donors with donor-advised funds can now log into their accounts and send grants directly to nonprofits on their websites, eliminating the need for wire transfers or mailed checks.
• Donor-advised funds are money that’s already there. We have to strive to make the process easier and more efficient so that people are better equipped to give to the causes they care about without any hassle.  
• Ask the board what things they are interested in doing for the organization. A lot of people in the nonprofit space feel underutilized and by tapping these people, you’ll be able to get them to be more engaged and invested in the work that the organization is doing. 
• The first step to getting more donor-advised fund fundraising is just to learn a bit more about it. The first step to getting more donor-advised fund fundraising is just to learn a bit more about it. Getting yourself familiar with those statistics and information will make you way more confident to bring that up in a conversation with a donor 

“There's $230 billion sitting in these vehicles called donor-advised funds. That means money that has already been set aside for charity, the only way it can be used is for charity, and yet this money is sitting there and not yet helping an actual operating nonprofit organization.”

“One of the big innovations of doing this through your own system is you capture that donor name and email immediately so you're not hunting down trying to figure out who this check came from, you can thank them appropriately right away and steward them accordingly.”

“Through a better engagement of [board members], you're going to get them more, even like a better fundraiser, they're probably going to contribute more to your organization financially because they feel personally more invested with their time and how they're sharing their talents with the organization. ” 

- Mitch Stein

Reach out to Mitch Stein at:

Website: www.givechariot.com

LinkedIn: https://www.linkedin.com/in/mitch-stein/

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker