The core of this show will drive home to entrepreneurs, business owners, aspiring leaders, CEO’s, and corporate leaders about what it takes to drive bottom line results with people.

Let’s face it…Strong financial results and a great customer experience are outcomes of what your teams create.

Now, most leaders will focus on trying to grow their business with more sales or create a great customer experience, but what I’m here to tell you is that these are outcomes. Simply outcomes to what your company becomes. So if you are the CEO and can implement leadership and success strategies with your internal teams, great! If you are a middle manager and your boss or division leaders haven’t fully subscribed to developing the soft skills in business….then this show will help you too.

As for me, I believe that all businesses are nothing more than a collection of people. From time to time, you will hear me make some baseball analogies. Not only do I think baseball is the greatest simulation of life, but many times I’ve been successful shifting the mindset of business leaders when we compare investment in our business to those of championship sports teams.

As we define a business as a collection of people, I also like to define the three customers all businesses have. Now when I am asked to work with a client, the first thing I ask the CEO is about their customers. I am always so impressed with their understanding of the perspective and data surrounding the people that buy products and services. What always surprises me is when I follow up that question with….tell me about your teams.

There are a good amount of leaders that truly understand their people. But mostly the leaders of an organization don’t look at their employees as customers. Further they don’t look at their owners or investors as customers.

The fact is, all businesses have 3 customers. Shareholders, employees, and retail customers who actually buy stuff.

Now throughout this show we will dive into the details of how to drive great customer service and strong shareholder returns by understanding the employee customer. In today’s competitive environment, this is the only way to distinguish your brand from the rest. And, it’s what most people will miss as they chase their tails with out-of-balance strategies only designed to drive more income or a customer experience. It’s not this or that. I believe you can have it all. What they will miss every time is the focus on the people that can actually make that happen.

You see, if we try and please only the customer that buys from us, we neglect our owners and shareholders by giving away free trials, concessions, and allow people to become delinquent when paying us.

If we only try and please our owners and shareholders, well then our customers will be dissatisfied with tight contract terms, price increases and other corporate policies that only focus on maximizing profit.

Now the companies that will win with the future of work are those that drive high performance with their employee customers as a result, allowing the paying customer to experience great service which ultimately drives more revenue for the owners and shareholders. This is the Inner Game of Business and I look forward to diving in deep preparing leaders for the future of work.

So who is Patrick Antrim and why am I doing this show? Well, I’m a speaker, author, entrepreneur, and retired professional athlete with the New York Yankees. Most of the results I have created in business comes from my ability to leverage the same business building strategies championship sports teams use in building winning cultures and traditions. I will be talking more about these stories and how they apply to winning in business. In fact, we might even get out some of the journals I wrote while traveling across the country in the team bus.

I’ve always enjoyed making an impact with people ever since I retired with ...