Host of the InNOLEvation® Mindset, Mark McNees, welcomes Tracey Shrine, CEO of Full Press Apparel, founded in 1997 near FSU and specializing in custom printing, licensed FSU and FAMU product, Greek life apparel, and promotional items shipped nationwide. Tracey shares her path from studying criminology and psychology at FSU (graduating in 2001) and working at Bill’s Bookstore and the American Cancer Society to joining the business in 2006 with founder Danny Shrine. They discuss her involvement with the Jim Moran Institute, including SBEP about six to seven years ago, and the peer-to-peer network, emphasizing learning, networking, and evolving program requirements. Tracey reflects on pandemic pivots, becoming an essential employer, leveraging strong banking/accounting/legal relationships, and ongoing challenges with employees. She outlines key innovations like web stores (now about 70% of business), in-house embroidery expansion, and adding direct-to-film printing in 2024, plus her routines for mindset and health, and advice to stay open to changing career paths.

00:00 Welcome and Guest Intro

00:38 Full Press Origin Story

02:32 FSU Years and Career Path

03:35 Joining the JMI Community

05:38 Peer Group Rules and Fit

08:30 SBEP Takeaways and Networking

12:39 Pandemic Pivot and Resilience

17:06 People Problems and Leadership

18:44 Entrepreneur Myths and Reality

22:10 Beyond Tallahassee and Licensing

26:41 FSU Licensing Realities

28:16 Greek Life Trademark Crackdown

30:20 From Tees to Custom Work

32:38 Tech Upgrades Direct to Film

34:57 Webstores and Promo Expansion

35:26 Embroidery Goes In House

39:39 Modern Embroidery Techniques

40:58 Fast Fashion and Ethics

44:40 AI Data Centers and Policy

48:06 Mindset Habits for Leaders

50:48 Advice and Closing Thanks