InNOLEvation® Mindset Host Mark McNees interviews Leonardo Georgi, Founder of Pollex Media, a Tallahassee-based content agency focused on premium video production and short-form content for fitness brands and other high-end service businesses. Georgi shares his early entrepreneurial attempts, his pivot from a political science/law path after a public defender internship, and how building a portfolio during COVID led to his role at Florida State Athletics, where he produced and led short-form and social content across sports, built an internship program, and managed fast-turnaround cinematic recaps while balancing access with PR and competitive sensitivities. He discusses what performs well (including beach volleyball), evolving social KPIs, and tension between fans’ desire for access and coaches’ need to reduce distractions. Georgi explains leaving FSU in 2024 amid major personal change to pursue Pollex Media, describing early struggles, growth in 2026, interest-media strategy, ideal clients like law firms, the origin of the Pollex name, and his definition of success centered on building a collaborative studio space and educating others.

Pollex Media Website: www.pollexmedia.com

00:00 Welcome and Introductions

00:29 Pollex Media Overview

01:11 Tallahassee Roots and Florida High

02:53 Early Hustles and Entrepreneur DNA

04:03 From Poli Sci to Video Pivot

04:37 Landing the FSU Athletics Role

06:22 Inside the Social Content Machine

08:57 Building the Team and Intern Program

09:26 Film School vs Hungry Learners

12:14 Turnaround Times and Storytelling

15:40 What Makes the Final Cut

17:11 Unexpected Hits Like Beach Volleyball

21:46 KPIs and Fan vs Coach Tension

24:52 Virality Wins and Avoiding Backlash

28:45 NIL Era Budget Cuts and Recruiting

31:54 Podcast Impact and FSU Brand Power

34:11 Mentoring Entrepreneurs

35:01 Leap Into Business

37:38 Turning Down Big Money

39:17 Pollex Media Explained

41:59 Ideal Clients Law Firms

44:17 Content Strategy Playbook

46:13 Naming Pollex Media

46:54 Choosing Platforms

49:47 Next Platforms Whatnot

51:29 Meta Glasses Demo

59:54 Defining Success Vision

01:02:20 Mindset Reset Lessons

01:05:51 Final Advice Farewell