The Futur's YouTube video "Narrative Branding: Stories That Sell" explores the power of storytelling in business and branding. It features Michael Margolis, who emphasizes that people buy the story attached to a product, not just the product itself. Margolis distinguishes between stories, which are individual and concrete, and narratives, which are shared and abstract. They discuss the importance of understanding both the customer's existing narrative and how to create a unifying narrative to connect with them. The conversation covers the future and how to use narrative to drive innovation, stressing that vision and conviction should guide research, not the other way around. Finally, Margolis offers advice on applying these principles to smaller businesses, suggesting that character and origin story can differentiate one from competitors in a commodified market.

Daniel Priestley, a serial entrepreneur, details his strategies for success in the digital age. He emphasizes the importance of building a personal brand, and shares frameworks for communication, sales, and identifying opportunities. Priestley highlights the power of long-form content, the need for creating content consistently, and publishing your ideas. He also discusses how entrepreneurs should position themselves relative to technology, including AI. Ultimately, he advises that individuals embrace both their existing strengths, called his 'Mountain of Value', and focus on changing their environment to foster growth. Lastly, Priestley advocates for adapting businesses to a changing demographic landscape and new monetization models.

This article from IBM explains artificial intelligence (AI) by presenting it as technology replicating human cognitive functions. It describes machine learning (ML) and deep learning as foundational components of AI, especially generative AI which creates original content. The text outlines how generative AI models are trained, tuned, and evaluated for diverse applications. It highlights AI's benefits like automation, better decision-making, and risk reduction while also addressing challenges like data security and ethical concerns. Finally, the resource explores AI's evolution, from its historical roots to modern applications, emphasizing the importance of ethical governance and responsible AI development.