Join hosts Rhianon Huff & Tori Homann as they dive into part two of their discussion of the intersection between AI, Facilities Maintenance, and Company Branding.

In this week’s episode, join hosts Tori Homann and Rhianon Huff with special guests Rebecca Handfield, and Kirsten Sokolowski as they discuss branding for Facilities Management (FM) companies, emphasizing the importance of understanding and evolving your brand’s strengths, weaknesses, and history. They stress clear, consistent communication both internally and externally, highlighting expertise, thought leadership, and addressing client needs. The conversation also underscores the uniqueness of each brand, the importance of market adaptation, sustainability, environmental stewardship, energy efficiency, transparency, diversity, and culture in branding. They caution against being inauthentic and ignoring market needs and trends.

Key Takeaways

Chapters

00:00 Introductions

00:50 Guest Introductions and Career Trajectories

05:15 Branding for FM Companies: Challenges and Strategies

09:51 The Importance of Sustainability and Branding in the FM Industry

21:28 Avoiding Branding Pitfalls and Embracing Market Needs and Trends

28:54 Wrapping Up: Key Takeaways

This week, join our hosts Tori Homann & Jonathan Yasko as they welcome special guest Scott Sindle to discuss the critical aspects of partnering with a national brand! Learn the best practices for regional vendors looking to collaborate and thrive in the competitive market. Don’t miss out on this essential guide to successful brand partnerships!

We’ve said it once and we’ll say it again… if you’re not on the AI train, it’s time to hop on! Join hosts Tori and Jonathon as they sit down with CGPG Maintenance and Construction’s VP of Regional Business Development Shawn Black to discuss all things AI and marketing. We’ll get Shawn’s insights on the current state of AI, how marketers can start integrating it into their workflows, and why the human element is still important.

2024 is almost here and that means it’s time to look ahead to next year and beyond! Join hosts Tori and Jonathon as they sit down with NAS President & CEO John Yarger to discuss where the sign industry is trending in the new year. Plus, we’ll get John’s insights on AI, the economy, and what small to mid-sized businesses should really be paying attention to in 2024.