In this installment of our Innovation Series, we dive deep into the transformative power of technology in the automotive aftermarket world. Join our host, Mike Kelly, as he chats with Anuj Gupta, head of digital business at ZF Aftermarket, with a special cameo from Sam Koch. If you're curious about how AI, blockchain, and IoT are shaking up the way we look at vehicle maintenance and repair, this episode is for you!
Anuj opens up about the enormous potential of these technologies to tackle stubborn industry issues. He shares insights from ZF's approach, where they either leverage their internal tech abilities or partner up for the best solutions. As Anuj puts it, “Innovation is about bringing new offerings to the market and ensuring they provide commercial returns."
The discussion also explores the importance of internal networking and a journalistic approach to understanding complex market dynamics. Anuj likens this process to investigative journalism—digging deep and connecting the dots. Alongside technological innovations, Anuj touches on the necessity of being customer-centric for successful innovation. He emphasizes understanding human psychology and how this insight drives more effective customer interactions.
Anuj also talks about reducing vehicle downtime with existing technologies, making unpredictable breakdowns, like dead batteries, a thing of the past. He also discusses the hurdles and future potential for electrification and hydrogen fuel technologies. So buckle up and tune in to this enriching conversation about the digital transformation in the automotive aftermarket industry. You won’t want to miss it!
In This Episode
• Technological Advances: Anuj Gupta discusses key advances in aftermarket tech, especially the digitization of solutions to address industry challenges.
• ZF’s Strategy: ZF's focus on solving customer issues with commercial value, leveraging internal skills and partnerships.
• Customer Proximity: Emphasis on staying close to customers to better understand their needs and drive innovation.
• Digital Solutions & Strategy: Anuj and Sam cover ZF’s digital shift, market strategy, and focus on "mobility uptime."
• Consultant Qualities: Mike Kelly highlights qualities that set good consultants apart, like a natural excitement for problem-solving.
• Future Vision: Anuj shares excitement for reducing vehicle downtime with predictive tech.
• Innovation and Market Fit: Discusses balancing innovation with company goals and moving the needle in large organizations.
Recommended Resources
Connect with Anuj Gupta
Our guest is a product and market strategy leader with experience across roles in market analysis, discovery research, and product planning. Currently, he leads the Digital Business Line for ZF Group's Division Aftermarket in North America. Previously, he held leadership positions at Cummins, including Senior Project Manager in Digital Solutions, Marketing and Sales Leader, and Global Product Manager. He holds an MBA in Marketing and Entrepreneurship from Indiana University and a technical degree from Purdue University.
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