The Innovators Studio with Phil McKinney

As innovators, we should always ask ourselves what the unintended consequences of our inventions will be. Some unintentional things can be positive, but some can be very negative. Let's look at a list of past innovations that I would uninvent if I could.

The first invention that I would like to uninvent is robocalls. These calls include anything from selling automobile maintenance contracts to various telemarketing campaigns. In our office, our employees get eight to twelve robocalls every day.

Robocalling is the result of telephone calls going digital and the creation of voice over IP. This technology opened up the door for the invention of robocalling. The inventors of voice-over IP did not think their invention would be this widely misused. Misuse of the technology has spread more widely as regulators haven't been able to keep up with it.

The second invention I would uninvent is the atomic bomb. Atomic energy has been very beneficial to society. The creation of the atomic bomb is an excellent example of the harmful use of good innovation. If I could, I'd keep using atomic sciences for medicine and energy but get rid of the bomb.

The next thing I would uninvent is speed cameras that clock your vehicle's speed and send you tickets. These have some positive uses, such as license plate tolls that mail a bill to your address and improved road safety.

The bad thing about the speed camera technology is that many third-party companies install cameras and split the toll money with the municipalities. With a third-party in the picture, it opens the door for many unethical practices for these companies.

The fourth technology I would uninvent is social media. I believe social media creates an amplification effect of similarities. Social media algorithms misuse and manipulate data and information and place things in your feed. I prefer to spend my time on LinkedIn and the Innovators Community, which are more professional and don't artificially put stuff in your feed.

Number five on my list is tobacco, a hard one for me as the family on my grandmother's side were tobacco farmers in Kentucky. I remember helping with the tobacco harvest in the summers as a kid. The fundamental role of tobacco is damaging as it is addictive and bad for one's health. My mom was a heavy smoker, so I would love to get rid of tobacco if I could.

The sixth invention I would love to get rid of is chemical weaponry, which started with mustard gas before WW1. Many more dangerous weapons came about because of this invention. Now the world is forced to form treaties to deter abuses of these technologies.

The next thing I would love to get rid of is plastic. Plastic has had many positive uses, especially in healthcare. The early versions of plastic that never decompose are the real problems. Here's an example of an invention with unintended consequences. Innovators were encouraged to solve the problem and resulted in bio-degradable products that are very useful.

In the past, I've shared our work with Lakeside Fish Farm in Rwanda, the largest fish farm in the country. Rwanda has a stringent no-plastic policy. Packaging fish without plastic has proved a challenging task. As a result, there has been a lot of work done on creating alternative packaging that reduces the need for plastic.

Another unintended consequence I wish I could erase is the invention of computer viruses and malware. Many of you may not know that I was doing work around computer viruses and had some engagement with Dr. Fred Cohen in my early days. My work on computer viruses focused on cutting down illegal software copying. The intentions were good, but over time, they led to malware and other dangerous things.

The next on my list is the overuse of chemicals in foods. I've gotten into the habit of reading ingredient lists on the foods I eat and liquids I drink. When looking at the ingredients of food and drink, many chemicals' inclusions solely benefit the producer. These chemicals make foods last longer, cost less to produce, etc. One example is high-fructose corn syrup, a common replacement of sugar that is very unhealthy.

For the tenth and final invention, I want the listeners to think of something they want to uninvent and add to the comments.

We often wonder if people will accept our ideas or criticize them. This fear can halt us from utilizing our creative expression, which ultimately affects how we innovate. When our creativity is encouraged, it can have a positive impact.

When coming up with new ideas, early encouragement gives you the motivation to repeat them. In my seventh-grade art class, my teacher was showing us how to cut linoleum blocks. Being a boy scout, this was a natural thing for me, and I enjoyed experimenting with it. With the knife and the block, I constructed a dragon's head that I used for stamping. The teacher liked the dragon head I created and showcased my work to the entire class.

Unknown to me, she submitted one of my prints to a local art contest, and I placed towards the top of the competition. I still have that linoleum block on my bookshelf, and it continually reminds me of that first level of encouragement I received. What she did can be applied to putting innovative ideas out there.

The question of today is how to encourage creative expression. Showing people that linoleum block I made was risky, as students could have laughed at it. However, I am glad my teacher showcased it because it encouraged me in a way that I didn't think it could. I would love to go back to jr. high and thank my teacher for her encouragement, but unfortunately, I cannot. I can, however, pass on what she did for me by paying it forward to others.

When you see someone being highly creative and coming up with ideas, be encouraging to them. It would help if you were an encourager of others as it holds a lot of value. People don't often realize that words go a long way. However, keep in mind that you should refrain from false platitudes as they decrease the value of your encouragement.

When giving an encouraging word, remember to explain why you are giving this encouragement. Ask questions such as how they came up with the idea. Please provide feedback on how they can do it better but do so in a positive way. Don't be afraid to spread awareness about other people's ideas as well.

While encouraging creative expression is essential, being able to receive it also holds importance properly. Many people suffer from imposter syndrome, which makes it hard for them to receive encouragement. People with this syndrome are afraid of taking any credit for their successes. These people feel as if they just got lucky and don't deserve any of their accomplishments. In this occurrence, our irrational mind tries to credit something else with our success.

I am a big sufferer of imposter syndrome and gave a TEDx talk on the syndrome years back. The experience is where I draw my knowledge on this topic. When people encourage your creative expression, it is crucial to avoid this pitfall. It would be best if you assumed people have positive intent when encouraging you. Ask why they responded the way they did about your ideas and use it as a learning experience.

At this point in my career, I am not the one coming up with many ideas. I build teams and encourage those teams to come up with ideas that turn into innovations. My role is attracting the right talent, creating a solid funding base, protecting from outside antibodies, and being an encourager to my team.

You may think of me as an extroverted person. I've done speeches, hundreds if not thousands of YouTube videos, a radio show, this podcast, etc. The reality is that I am an introvert and am happy being a homebody. I have to work extra hard to be the encourager to those doing interesting work. Encouraging people online tends to be a lot easier but can lead to comparison, which leads to discouragement.

We discussed not letting social media be your validation on a recent show. My friend Ernie, who worked with me at HP, is a great photographer. He spends a lot of time travelling and taking extraordinary photos. I follow him on Instagram, where I post photos that I take as well. When Ernie likes my photos, it is a form of encouragement to me.

Encouragement is a learning opportunity. Remember that you should not expect anything in return for giving out encouragement. Focus on genuine encouragement because it holds meaning. I challenge you to take the next step and encourage people's creative expressions wherever you find yourself today.

We all struggle with being creative from time to time. We may feel like we have lost something, and nothing seems to spark that creative flow. What is killing your creativity? Your ego is the biggest killer of creativity. The struggle tends to become an issue for people in the middle and later years of their career.

When you are called upon to be highly innovative and creative, the fear of failure can often step in and stump you. You might subconsciously have a bias towards making yourself look good and feel good. This bias feeds your ego and vanity and turns into a vicious cycle. I have seen many people get caught in this cycle and eventually get stuck in a rut.

If you look at highly innovative individuals, they tend to be most prolific in their early thirties. This cycle happened to breakthrough artists and inventors such as Ansel Adams, Thomas Edison, Nicola Tesla, and many more.

As you achieve success, it becomes more challenging and more problematic as it feeds the ego. Naturally, you will act in ways that fit into how you want to be perceived by others, resulting in a creativity killer. For example, if you are a top innovator, you will fall into the trap of keeping that specific image or brand. When this happens, your lifestyle, identity, social status, reputation, etc., will impact the creative risks you are willing to take.

You may wonder how I came across all this knowledge of the topic. The knowledge I have comes from what I experienced in my own life. I had great success in the innovation space early on in my career.

In my mid to late twenties, I won two best product of the year awards two years in a row. Three times I led teams that won Fast Company's "Most Innovative Teams" awards, I did numerous products, had a radio show, and now a podcast. Looking back at how I used to be versus how I am now, I realize I am completely different. I now have a brand, a reputation, accolades, and an ego. I recognize that I have let that get in the way of things and hold me back in the past.

Everyone wants people to like them and to keep giving them positive feedback. The more we build up those accolades, the fewer risks we start to take, opening up room for a killer of creativity. To achieve creative success, you need to be aware of your vanity and let go of your ego. Disconnecting your ego from creativity enables you to take risks, which opens up the opportunity for outside success.

Taking risks is essential for innovation success. Without it, you are not going to make progress. Taking risks open up previously unconsidered areas. When you stop caring about what people perceive to be true about you; then you will see success. While this concept is simple, it is not an easy thing to do.

The most significant way to keep your ego at bay is to stop comparing yourself to others. Each of us is on a different creative journey. The path I'm on is not the path you should be on, as no two paths are the same. If you keep comparing yourself to others, you are feeding that ego and will end up disappointed.

In my opinion, social media hurts a lot in this area, primarily through how it impacts your ability to be creative. Social media is not reality, and often give us the idea that we are not as good as others. Don't try to be somebody else, rather be the best version of yourself. Don't shy away from your natural gifts and talents because you will get into a state of self-doubt if you do. Once this happens, you lose your ability to be creative and innovative.

We are currently in a transition from the information and knowledge economy to the creative and innovation economy. Allowing room for a creativity killer will halt your creative potential. You need to find ways to continually nurture your creativity and keep that ego at bay, to be successful going forward.

The Importance of Utilizing Tools

I really enjoy reading as well as listening to podcasts and audible books. With all the information I come across, I have to be able to capture, organize, and recall it to properly utilize it. I'm currently working on a new book as well as some disruptive innovation courses and workshops. The real challenge for me is finding a single tool that solves the issues stated. Over the last six months, I challenged myself to find the right tools and combine them in a way that I can capture the input, organize it, and make it easy to retrieve. The criteria I emphasized was usability on a mobile phone and desktop. I typically carry an Android, iPhone, and laptop on me, as well as an iPad Pro. I need tools that can collect from books, podcasts, websites, magazines, and emails with minimal manual steps. The tools also need to adapt as the content focus shifts. As of late, I have been focused on ethical innovation, but sometimes shift to discussing the digital divide and other things. I also need to be able to find information easily without remembering exact wording. Lastly, I need tools that create the serendipity effect.

The Tools I Use for Innovation

The first tool I have used for innovation is the Moleskine notebook, which I have thousands of. Recently I have shifted to the reMarkable 2 tablet. Using the tablet is just like writing on paper but better. There is a pen for writing and erasing, and it stores and exports all my information to my mobile phone and desktop. I actually wrote out the entire script for today's show on my tablet. On top of my writing, I read a lot of information from RSS news feeds. I am a big user of Feedly, primarily for access to its AI engine. It is very trainable and interprets sentences to see what concepts are being talked about. I scan through 500-600 articles a day and save different feeds that I like to the Pocket app. The Pocket app is a collection of things that you save to read at a later time. Another tool I obtain information from is through my Kindle Oasis. In the Kindle, I can highlight things I like, and they are automatically fed into my workflow for future inspiration. Podcasts are also things that I capture content from. I use an app called Airr, which allows you to capture a podcast snippet that interests you with one touch of the screen. Otter.ai is another tool I am experimenting with to help me capture ideation sessions.

Organization/Combination, and Serendipity Tools

One tool that I found recently was Readwise, which collects everything from my Pocket, podcasts, Kindle, hardcover books, articles, and combines it. Readwise also points out things in your collection that you might not have picked up, triggering serendipity. While Readwise is great, it only prepares information for what I am ultimately looking for. I found an impressive tool called Roam Research, which takes everything from Readwise and organizes it, connecting words and concepts for you. Roam Research runs very well on mobile phones, and I use it for show content, books, articles, etc. I also use the software for my project work and documenting upcoming content for the show.

Sam Liang is one of the key innovators behind the scenes in Silicon Valley. He is one of the founders of Google's location services and on the Google Blue Dot patent. Sam is the co-founder and CEO of Otter.ai, which specializes in live transcription services.

Same earned his Ph.D. at Stanford in hopes of becoming a professor. While in school, he met many smart people working on startups, which influenced him to go that route. He went on to work at Cisco, worked on a startup, and then joined Google for four years.

While at Google, Sam and his team created the Blue Dot and started the Google location server project, which became location services. While we use these services daily, we often don't think of the behind the scenes work that goes into them. When the technology first started coming out, everyone was so amazed by it. Now the market has matured to the point where it is an intrinsic part of daily life.

While Google maps have gone through this process, AI and speech recognition is currently going through it. Even though voice recognition and automatic transcription systems have advanced a lot, there is still more to come.

When using Alexa or Siri, you ask a question or give a command, often taking little time. When using Zoom or similar platforms, there are multiple speakers engaged in a potentially more extended interaction. People often have different accents, speaking styles, and background noises. The technology doesn't handle complicated conversations effectively.

In 2010, we started transcribing the Killer Innovations show using an offshore transcribing service. Even though a human was transcribing it, they couldn't get it right. Human involved transcribing required a lot of effort to go back and clean up the mistakes on my team's part. After a while, we stopped using this service for the show.

For Sam, he realized this was a problem when he always forgot things from meetings. Eventually, he brought a team together to find a solution to this problem. He surveyed the top transcribing technologies of the day and was disappointed by their low quality. The survey opened up an opportunity for his team to create something better.

I am a customer of Otter.ai and am impressed with the transcription accuracy no matter the environment. I use it while in my studio as well as on my phone for capturing notes. Otter offers a system that adapts to people's natural speaking styles automatically. It works in the background no matter how many people are speaking or the speed of their words. Many people use Otter when they are in restaurants, driving a car, or walking their dog. Otter.ai has created a new feature that allows the software to hook up to Zoom when used automatically.

When using the software, you can highlight important things that were said to remember them. For those wanting to skip meetings but still get the information, Otter offers that chance as well. The software also identifies the speakers at the end of the session to connect them with what was said. Otter has released a product that allows people to experience it for free. There are also pro and business versions of Otter for those interested in regular usage.

From what I've observed, people these days are hesitant when being recorded. As being recorded becomes more common, I believe the issue of concern will go away. I predict that it will get to the point where it will be rare not transcribing every meeting. The future of work is going to be through virtual meeting systems such as Zoom.

Currently, Otter is working on a lot of things both on the technology and product side. Different words, names, terminologies, and acronyms are a big focus at the moment. On top of that, they are working on better understanding conversations and their context.

Sam Liang is the CEO and Founder of Otter.ai, an AI-powered live transcription and collaboration app. Before founding Otter.ai, Sam became CEO and Founder of Alohar Mobile in Palo Alto, which Autonavi and Alibaba acquired in 2013. Before that, Sam led the location platform team at Google on the patent for the "blue dot" in Google Maps. Sam has a Ph.D. from Stanford in Electrical Engineering and studied under Professor David Cheriton (first investor in Google and VMware).

We will pick up from the previous show's topic, "What is Innovation?" and talk about innovation types. There are three types that I use. These are institutional innovation, social innovation, and technological innovation.

Institutional innovation is the type that is most commonly overlooked by organizations. Institutional innovation applies to organizations, teams, companies, industries, and governments. This type can have several applications to different industries and co-innovation opportunities within those industries.

Based on how an institution operates and covers things (like policies, procedures, structures etc.), institutional innovation tends to get overlooked because it encompasses day-to-day things that we usually take for granted.

Improving institutional innovation can have a significant impact on an organization. There are a few different ways to do it when it comes to funding institutional/organizational innovation. Firstly, you can do it through entrepreneurship, consisting of going out and finding investors or customers to provide funding. Another way is to be an intrapreneur, coming up with ideas and securing funding from your organization. These are the two funding models within institutional innovation that have the potential to make a significant impact.

Driven by social priorities, social innovation has a positive social impact. Employment, quality of life, equality, or environmental efforts like providing clean water, are only some of the many goals. It is the innovator's passion that often drives these social innovations.

Funding can come from social impact investments. These investments don't seek a return on their investments. Instead, they seek to further a cause wherein they share a similar passion. Finding those who are passionate about the same thing is an effective way to fund this type of innovation.

Another way to fund is through angel investors who want a smaller return than usual due to their passion for the cause. Grants from government agencies, philanthropists, World Bank, etc., can also be a great way to fund social innovations. When working with social innovation, you have to be creative with fundraising efforts to achieve your financial goals.

The most commonly thought of the type of innovation is technological innovation. It comes in the form of new technology such as phones, tablets, software, etc. This type can also be in the form of scientific know-how, pharmaceuticals, manufacturing processes, etc.

In many cases, technological innovation comes from a unique combination of background or expertise that creates something new. The technology doesn't have to be invented from the ground up but requires the dots to be connected.

The funding opportunities for technological innovation are many. First, there are angel investors such as friends and family that invest in you. Next, there are venture capitalists that invest in companies as a profession. These two types of investors fall into the equity category, as you sell a percentage of your company to them to receive their investment.

Another option is corporate venture capitalists, which invest in areas of interest that could impact their corporate entities. There is also customer funding, where a customer interested in buying the product invests early on in it. I made many investments like this while I was at HP and got priority access to a lot of products. Lastly, there are grants such as Small Business Innovation Research (SBIR) grants from the government.

When it comes to ideas, it can be hard to make them sound interesting to investors. There are three elements I teach to those wanting to pitch their ideas. Firstly, there is the "what," which should be a description of the idea. The next element is the "who," or who the innovation is for, and who the innovation impacts. There can be multiple "whos" when it comes to ideas. It could be a customer, a government, etc. The third area is "why," or why the investor should care about your idea. I get pitched hundreds of times a month with new ideas. The one area that most innovators do not think about is the "why." You need to think about all three of these elements to pitch ideas and gain funding.

A term often abused through advertising, marketing, business meetings, innovation means to introduce something new. A more expansive definition of innovation is — the result of a multi-stage process whereby organizations, teams, and individuals take an idea and transform it to make an improved product, service, or process to compete in the marketplace.

Ideas made real— that is my definition of innovation. Without execution, ideas are just hobbies, not innovation. A spark that turns into an actual product, service, or capability, innovation is about making life better.

Grouping innovation can be done in many different ways, starting with the uses/context of innovations. It can also be grouped by departments of organizations such as marketing, IT, sales, R&D, etc. Another way to categorize it is by looking at who is implementing the innovation. There are thousands of different ways to organize innovations.

I've spent forty years of my career in the innovation game, and there are always new academic papers trying to categorize it. We will boil it down to the uses of innovation and the impact of design to give you a simple mental picture.

The uses of innovation break down into a couple of different groups. Firstly, institutional innovation deals with organizations focused on changing their policies, processes, business models, regulations, etc.

The second area is technological innovation: the scientific know-how, expertise, chemistries, and anything that involves technology. The last area is social innovation, which focuses on improving how we respond to social needs in an organization, affecting employment, ecology, social purposes, and quality of life.

The impacts of innovation fall into three categories. Firstly, incremental innovation is a series of improvements made to a company's products or services. These are typically low-cost and low-risk innovations but can have a significant impact if done correctly.

Next, there are breakthrough innovations, which create new markets and value networks, and disrupt established markets. These get the attention of the marketplace and set a new player as the market leader.

Thirdly, there are disruptive or killer innovations, which are technologies or any form of innovation that significantly affects the way a market or industry functions, typically involving some element of technology, science, or materials that people build on top of. These are things that significantly alter what you or your competitors will be using going forward.

An example of a killer innovation would be the invention of silicon microprocessors. People have created software, browsers, and AI on top of these processors, but the processors themselves are the killer innovations. To qualify as a disruptive or a killer innovation, you have to create a barrier of entry.

Your competitive success is somewhat based on the fact that you have created a foundational position difficult for others to compete. When it comes to innovation impacts, you will most often see incremental innovation. Breakthroughs are much less frequent, riskier, and have a higher investment level but yield a higher reward. For most of us, it is more useful to build on top of these breakthrough innovations and take advantage of what they offer.

I think about the relation of innovation uses and impact in a 3x3 format of what I call the "innovation matrix." The innovation matrix breaks it down horizontally into social innovation, institutional innovation, and technological innovation. Going vertically on the left-hand side, I label it as an incremental, breakthrough, and disruptive/killer innovation. Now, to use this matrix, take your pipeline of innovations and place them in the grid, you think they fit in. This may challenge you to think differently when it comes to making innovation investments.

Another way to use the matrix is by taking a new idea, placing it into the matrix, and narrowing down the impacts and uses it has. I have also used this innovation matrix to break down investment spend on each of the areas. The innovation matrix helps put the uses and impacts of innovation into context. I use the innovation matrix for my organization and coaching or mentoring CEOs and CTOs.

Consumer Electronics Show 2021 (CES) will be held virtually due to COVID-19. Despite this change, the show will be available virtually and in seventeen different languages. On top of that, if you are registered, you get thirty days to view all of the content available. Karen Chupka, the Executive Vice President of CES will be joining us to discuss what to look forward to at CES 2021.

Transitioning from a physical show that's been in Las Vegas since 1978 to a virtual show has been interesting, to say the least. The decision to go digital was made in July 2020 after the pandemic started to pick up. Over a year, there has been a ton of innovation going on, so CES 2021 had to go on. Everybody who is in the online collaboration space has seen such an explosion in usage due to COVID. These collaboration tools are now being used for things like doctor's appointments, family visits, schooling, etc. A year ago, nobody would have thought this would be a reality. Consumers were able to adopt all of these virtual technologies a lot faster than they would have without the pandemic.

The traditional technologies that are always at CES will still be there this year. As far as new trends, there have been a lot of digital health advancements in the area of wearable technologies that help people better monitor themselves. On top of that, there is a lot of new diagnostics equipment that will help doctors have more effective tele-visits. Advancements in driverless technologies and AI technologies have been popping up as well as desktops, laptops, television, and gaming technologies. In my organization Cable Labs, we went to working from home in March and recently announced that all of our staff will be doing so until May. With innovation being done virtually, the productivity and R&D has increased. That being said, there is a loss in the area of collaboration, and it is harder to fix certain problems virtually. Even with the increase in technology, there is a decrease in group creativity. Karen believes the trend of improving the work from home environment will continue, but we need to get back to working in-person to achieve the best results.

With the show being held virtually this year, a lot of people that normally couldn't make it now can. Over the years, CES has wanted to hold the show digitally and physically, so now they will be better prepared for that. As a new virtual feature, CES 2021 offers the ability to opt in to an attendee directory so people can communicate back and forth with others at the show. CES is partnering with Microsoft to power the show this year and create the best possible experience. They created product showcases for exhibitors to show off their products in various capacities. About 1,800 companies are attending the show and about 100 different conference sessions will be going on during the show and covering many different topics. This year, there will be a live anchor desk for two days broadcasting product announcements, hot topics, and interviews with different executives. On top of that, the digital platform will be available for thirty days to those who are registered, offering opportunities to see more content from the show. Closed captioning will also be available in seventeen different languages.

Karen Chupka is executive vice president, CES for the Consumer Technology Association (CTA). She oversees the sales, marketing, conferences, operations and management of CTA's events including its annual tradeshow, CES. Under Chupka's leadership, CES has been named as the largest annual North American tradeshow by Tradeshow Executive Magazine and Tradeshow Week since 2001. Chupka has been with CTA for 30 years and has held numerous roles within the organization including vice president of business development, director of industry relations and education, and director of marketing for CES.

Building a library of inspiration in your innovation studio is what ensures you have a ready source of ideas. This can come in the form of a collection of innovation books. I am a visual learner, so reading books is where I often find my inspiration. I am going to walk you through some important books I have and explain why I value them. The first book is "Frank Lloyd Wright: A Visual Encyclopedia". I grew up in Chicago where Frank Lloyd Wright started and was very popular. Personally, this book reminds me to create my own style. This is where Frank Lloyd Wright separated himself from others. He created his own style and put a different spin on the design of his buildings. The next book is called "A Pattern Language" by Christopher Alexander, a professor at UC Berkeley. This book breaks down patterns that are found through building houses, cities, and various types of other buildings. This book was used by the developers of the original Sims games. While you can't take what is in this book and apply it directly to a product or service, the book does teach an important idea. You can generate a certain feeling or experience through the patterns and designs that you use.

The third innovation book is "Designing Interactions" by Bill Moggridge which focuses on designing experiences. The book offers important insights into the origins of Google and others. The next book is "The Universal Principles of Design" by William Lidwell. This book touches on what to do with design, where problems can occur, and how to avoid them. The fifth book is "Thinker Toys: A Handbook of Creative-Thinking Techniques" by Michael Michalko. In my opinion, this is a book that every innovator should have. The book brings together all of the tools, approaches, ways to brainstorm, uses of SCAMPER, etc., that are very useful for innovators. Pretty much anything that Michael puts out, I buy. Another book is "Six Thinking Hats" by Dr. Edward de Bono". I got introduced to the innovation/creativity space by watching a TV show he put out on PBS back when I was a kid. Over six or seven shows, Dr. de Bono taught about unleashing your creativity, which sparked something inside of me. The book is a great reminder to change your perspective and keep a fresh mind and is a great piece to have in your library of inspiration.

Fun Books I Keep

Now I'm going to share with you some fun books I keep that make me laugh. The first one is "The World's Worst Inventions: The Craziest Gadgets and Machines Ever Made" by Jack Watkins. This book discusses some inventions that have been deemed stupid by many. Ironically, some of these inventions have gone on to be successful after this book was published. The next book is "Fail Harder: Ridiculous Illustrations of Epic Fails" by Failblog.org Community. This book humorously discusses human failings and reminds us of our human nature.

This episode is the last of Killer Innovations as a radio show. Not an easy decision, but as part of our drive for innovation, we believe this is the best decision. We will discuss the show's history, my book and radio show deal, and what Killer Innovations will look like moving forward.

Throughout the show, we have talked about how important it is to re-evaluate and try new things. This is a challenge that many organizations come across as they have processes in place that often keep them narrow-minded. Our decision to leave the Biz Talk Radio format will open up opportunities for us to be more flexible, creative, and innovative. With this change coming out, I know the listeners have a ton of questions. To answer some questions, we will still be a weekly show but will be shorter and have no interruptions. We will also be using a podcast-only format.

Let's jump into the history of the podcast. The podcast was launched in March of 2005, and we are now in season 16. Killer Innovations is the longest continuously produced podcast in history. We were podcasting before iTunes was even a thing. We have averaged around 45-50 episodes per year. The motivation behind the podcast came from a conversation I had with my mentor Bob Davis, who I have mentioned many times in previous shows. In the conversation, I was asking Bob how I could pay him back for all the help he had given me throughout the years. Bob laughed and told me that I couldn't pay him back, rather, I could only pay it forward. At the beginning of the show, podcasting tools and technology were not nonexistent so I had to hand-code for each show. Following the launch of the podcast in 2005, my book deal came about. I was approached by my agent Mark who was from New York. One of Mark's staff was a listener of the podcast and mentioned it to him. I had a meeting with Mark that went well, and he has been my agent ever since. The book proposal was distributed in the fall of 2010 and had about nine interested publishers. I signed a book deal at the end of 2010 and finished writing the book in June of 2011, and the book was released in February of 2012. The content of the book basically came from the podcast. Doing this book deal was anything but easy and required a lot of lift. As far as the radio show goes, I got approached by Biz Talk Radio in 2015 at a tradeshow where I was speaking. They said they liked the podcast and my book, and we ended up launching the show in July of 2016.

I want to give you guys insights on how to structure media deals as I have had a very successful nationally syndicated radio show and book deal. Like I said earlier, there were nine publishers interested in the book. After meeting with the publishers, there was an auction to see who the winning publisher would be. Hyperion ended up winning and I committed to doing 75,000 words in eight months, which was a big hurdle. I was lucky to get a big advancement after the book was published in 2011. Publishers get paid back first in book deals, and after you get your advance, the publisher gets all the money until their costs are paid back. After this, the author starts collecting royalties. In my deal, the publisher took control of the audiobook and had a professional voice actor relay it. As far as the radio show goes, Biz Talk radio is a syndicator of the radio, so I had to do everything through them. They distributed the show all across the country as part of their service. As far as constraints, we had to comply with the FCC rules such as political messages, profanity, age appropriateness, etc. We also had to comply with a time constraint slot as there were commercial breaks. This is where the four segments of the show came from. There was a weekly fee we had to pay to the syndicator to distribute the show. As part of the syndication deal, we got several ad spots which we gave away to charity. Zoom funds part of the show production and has done so for six years. This is what allowed us to give away our ad spots to charities.

Let me share some lessons I learned in creating my media platform. Firstly, do what you love. I have been doing the podcast for fifteen years, and If I didn't love doing it, we wouldn't have lasted this long. Secondly, don't do it for the numbers. I can't tell you how many times I've been contacted by people who are discouraged about how many listeners they have for their podcasts. If you are being driven by the numbers, you won't stick with it, because the numbers are hard to get. While this show has been around a long time, some people aren't as interested in our content as they are in other people's and that is ok. If you focus on your new subscriber numbers, you will drive yourself crazy. Thirdly, be open to new possibilities and let your followers aid you in finding what works best. Also, you need to know when to walk away from something like we are doing now.