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When it comes to sourcing innovation, most focus on trying to come up with a clever technical or business hook. Over years of experience of both innovation success and failures, I've uncovered three areas of focus for sourcing innovation that will have significant impact.
Before jumping into the three areas of focus, there is a basic skill that is required. That is the ability to create questions that will cause you to look at these three areas differently.
Power of QuestionsI believe that a good question is one that causes people to really think before they answer it, and one that reveals answers that had previously eluded them.
Our ability to ask and answer question is uniquely human. According to primatologists, the great apes can understand and answer simple questions. However, unlike humans, a great ape has never proven that it can ask questions.
Learning how to use the power of questions to think differently is a skill that everyone has -- even if it's not your automatic instinct. I believe that anyone can develop and harness this power through the use of provocative questioning and discovery.
Secret #1 - PeopleThe key to many innovation successes is to dig deep and understand the customer/user of your innovation. I'm not a fan of using third party definitions of customer segments. If you are going source innovation that are different from everyone else, you need to have unique insights of your target customers. These insights will allow you to uncover their unspoken needs and wants.
See the slides below for common and not so common ways others look at customer segments.
Take a look at the customer segments I talked about in the show.
Secret #2 - TimeTime is valuable. You can't save it. You can't store it. You can't but more of it. Its perishable. Innovations that understand and find unique ways to make time even more valuable to customers can find themselves in a unique and defensible position.
See the slides below for unique ways to think and innovate time.
Secret #3 - MoneyRather than think like other innovators when they think of money (e.g. this idea will make me rich), focus on how to deliver value to your customer. If you innovate ways for them to make more, save more, get more items for less, protect money, etc -- you will separate yourself from most of your competition.
Bonus Secret: Pitching Your IdeaOnce I've discovered an idea that I believe in, then I need to find a way to show and tell others what I'm thinking. One of the most impactful ways in through vision videos. Vision video's use strategic storytelling to place the person in the middle of the story and create empathy for the impact of your idea. Done right -- they will attract others who will want to invest time and in money to realize your vision.
Sourcing InnovationNow you know my secrets to better sourcing of innovation. The key is to look beyond the obvious and align your innovations to people, time and money.
[callout]Listen to this weeks show and learn my 3 secrets to sourcing innovation.
We've also included below the slides that Phil shared during the live broadcast.[/callout]
[slideshare id="79614937"]
For help and guidance in sourcing innovation for your organizations, check out The Innovators Network.
Some of the smartest, most creative people I know spend time doing nothing but thinking. For example Einstein was often criticized for his day dreaming. His form of day dreaming was to run his thought experiments. Experiments carried out completely within his imagination.
Our society doesn't embrace or allow for day dreaming. Most organizations view this as being lazy and unproductive. Companies are focused are measuring things like hours worked, project deliverables and improved productivity.
Henry Ford and Day DreamingThere is a famous Henry Ford story where an efficiency expert he had hired complained about a man who sat at his desk with his feet up. The expert's point was the obvious lack of productivity and output from this person. Ford said that that specific person came up with an idea that saved him millions by setting at his desk and just thinking. Ford added that he was paying that man to come up with the next great idea.
When I look at people whose ideas have changed the world, day dreaming combined with "reflective thinking" was a common trait.
Is it a coincidence or is there something to this?
[shareable cite="Fiona Kerr, University of Adelaide"]Daydreaming (with reflective thinking) allows the mind to wander. The outcome is consistently more productive when dealing with complex problems or coming up with creative solutions and ideas.[/shareable]
Day Dreaming ExperimentTo either prove or disprove the hypothesis that day dreaming improves creativity, I'm proposing an experiment. This experiment was inspired by Zat Rana.
I commit (and invite you to do it yourself) to two hours per week for two months of focused day dreaming. What does that mean?
I will be using my Moleskine notebook to record my thoughts and ideas to see if I can notice an improvement in my personal creativity.
How To Get Started Day Dreaming?One way to spark your day dreaming is to simply ask yourself a set of questions. Here are few to start with (again, inspired by Zat Rana)
If you are part of The Community, I will setup a Slack channel for this experiment so that we can discuss, share and track the results. If you are not part of The Innovators Community, you should check it out. Its a community of innovators and creatives from around the world who share, challenge and grow as innovators.
I will also share my results in a future show.
[callout]Listen to this weeks show on how day dreaming can be the spark to boost your creativity.
Note: We apologize for the background clicks and pops in this weeks show. [/callout]
Show Links:When I was a software engineer, one area of importance was the design and testing of user interfaces. The work was frustrating because you had to decipher what the user was "thinking" to understand how they would use your software. Over the years, the research has taken on the challenges of human computer interaction with next generation technology.
Our guest today, Dr. Chris Harrison from Carnegie Mellow University, is the Assistant Professor of Human Computer Interaction at Carnegie Mellon University. While this is his work today, his Master's research thesis was in understanding if a persons activities (timeline) could be used to better organize documents. This idea of improving human computer interaction around documents led to his PhD research that focused on next generation technology around touch.
Human Computer InteractionIn addition to his own research area, he also oversees the Future Interfaces Group (FIG) as CMU. The mission and purpose of FIG is:
[shareable cite="Future Interfaces Group at CMU" text="... foster powerful and delightful interactions between humans and computers."]To create new sensing and interface technologies that foster powerful and delightful interactions between humans and computers. These efforts often lie in emerging use modalities, such as wearable computing, touch interaction and gestural interfaces.[/shareable]
This work goes beyond the technology of touch to also include the psychology and human response to find better ways to allow next generation technology to be a tool that is easier to use and benefit from.
Next Generation Technology: ElectrickElectrik is focused on bringing touch to volume and shapes not achievable with today's technology. By using a "poor conducting" paint, this solution allows you to easily enable touch interfaces and interactions on all kinds of surfaces such as car steering wheels, table tops, toys, etc.
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One immediate application for this new technology is in the area of "fast prototyping". You can now create a 3D printer prototype, apply Electrick and create the interaction experience of the prototype .. all with hours or days rather than months.
Next Generation Technology: Infobulb (light bulb 2.0)Chris also shared his work on bringing touch interaction to any surface without the need for special treatment. His vision is to create the next generation light bulb, what he is calling infobulb. It deliver information in addition to light. The surface that the lift falls on creating a new kind of human computer interaction. The surface becomes touch enabled. To learn more, check out Chris's intervew over at TechRepublic.
[callout]Listen to the interview below for the full backstory on these next generation technologies and innovations ...[/callout]
About Chris Harrison:
Chris Harrison is an Assistant Professor of Human-Computer Interaction at Carnegie Mellon University. He broadly investigates novel sensing technologies and interaction techniques, especially those that empower people to interact with small devices in big ways. He has been named:
Last year, his lab won a Fast Company Innovation by Design Award for their work on EM-Sense. Chris has also been awarded fellowships by the Packard Foundation, Google, Qualcomm and Microsoft Research.
As humans, we have some unique abilities. We are self-aware, we exhibit critical thinking and we have the ability to be creative and innovate. Will that always be the case? Some think that artificial intelligence (AI) will someday take over creativity and innovation.
In my opinion, AI will become a tool that will help improve our creativity and innovation but I doubt that it can takeover what I see as an inherit human ability to our conscious and unconscious mind to invent.
How Will Artificial Intelligence Help Our Creative Ability?In a recent article in Venture Beat by Tim Sox titled, "How AI will advance our creative thinking", the author shares a list of ways AI will be a tool. These include:
If AI is going to eliminate some of the more mundane jobs, which jobs will be impacted and what should you do about it? In a recent article by Scott Gerber of on TNW, he shares the results of a survey from the Yound Entrepreneur Council asking them which jobs would be most impacted by artificial intelligence.
Here is the high level list - not in priority/impact order:
Check out the full description of how and why AI will impact these jobs over at TNW.
Will We See Artificial Intelligence With Imagination?Can AI have imagination? Can it imagine the future of what might happen without being told to do so?
We've all seen the current public displays of artificial intelligence including AlphaGo which benefits from having clearly defined rules which allow outcomes to be predicted very accurately in almost every circumstance.
Or Facebook which has created a bot that could reason through dialogue before engaging in conversation in a fairly constrained environment.
The real-world is significantly more complex than this.
Mallory Locklear in Engadget wrote an article on what IBM is doing with what it calls "imagination-augmented agents - or I2As. These are neural network trained to extract any information from its environment that could be useful in making decisions later on. These agents can create, evaluate and follow through on plans.
Creativity and Innovation Overrated?Eliot Gattegno from Techcrunch wrote a post back in May titled "Creativity is Overrated". While the title could be viewed as clickbait, then premise he makes is important.
We are seeing society fall into "creativity worship" when we see star status applied to innovators. What about the non-creatives? A company full of Steve Jobs' will not be successful. As I've said many times, innovation is a team sport. Without these other role, creatives would not be successful trying to deliver innovations on their own.
Today, roles typically not attributed to being creative in an organization (e.g. accounting/finance, HR, facilities) are the ones that could be viewed as being at risk with growing role of AI.
This change could have significant impact.
Check out this episode of show and let me know your thoughts in the comments below ..
Show Links
Check out The Innovators Community. A private slack community of innovators from a wide range of industries coming together to share, learn and support each others innovation successes. Check it out at TheInnovators.Community.
It's human nature to want to make a lasting impact with the innovations we create. To do something meaningful and enduring. To create a lasting legacy that makes the world a better place. I call this innovation with purpose.
In some cases, we need help to realize a vision we have that manifests this idea of innovation with purpose.
This week at an annual event we host in Keystone, Colorado, we premiered a new vision video with the objective of inspiring others to think about what innovations they can contribute to health care needs of our aging population. How do we make the future a better place for ourselves and our family members.
The video is titled, "The Near Future: A Better Place"
[youtube id="k0KIqRAoGBk"]
So why is the cable industry interested in the needs of those looking to age in place?
This is a need that will impact all of us. Today, roughly 8.5 percent of the world's population is aged 65 and over. By 2050, this older population will represent 16.7 percent of the world total population.
The broadband networks provided by the cable industry are what will enable innovators to invent this vision of the near future. It will take an ecosystem to address this need and the broadband network is part of the ecosystem.
At CableLabs, we are tasked as the R&D and innovation lab for the global cable industry, we are focused on innovation with purpose. In this case, that innovation with purpose is to create and inspire innovations that allow people like Jim love a long and fulfilling life the way they want to live it.
Independently.
Additional ResourcesIn addition to the main film, there are two additional films to provide more background.
This film is a "Director's Commentary" where I describe the background and inspiration for the film.
[youtube id="Beb832Oe_lA"]
This film is a look a the technology behind The Near Future: A Better Place.
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If you want to see all of the vision video's I've created over the years, go check out this blog post: Predicting The Future With A Vision Video
Once we have experienced that taste of success, we will do anything to experience it again but instead, we fall into the trap of success. Success leads us down the path of taking a more conservative approach in hopes that we can repeat the success we just experienced.
The assumption is that if we repeat what we just did, we increase the likelihood that we will repeat the success again. That is a bad assumption.
When it comes to innovation, success can be traced to a team that is willing to challenge the how and therefore take a maverick role within the organization. Instead of embracing this mavrick approach, we fall into the trap of success and go the exact apposite direction. We become more conservative and relegate the team to being a one-hit wonder.
So how are we to avoid this trap of innovation success and stay a maverick??
Injecting Creative Stress Through CompetitionWhen a team a needs to achieve innovation success, they need to be willing to throw out everything they know. The easiest way to get a team or organization to change is when there is a crisis such as a having a significant competitor.
Without this crisis, most teams and organization cannot find the will to be a maverick and instead fall into the trap of success.
While at HP, we were tasked to go from #3 and #4 market share to #1 in 3 years. To achieve that success, the entire organization had to re-think what a PC was and how to make them meaningful -- if not actually desirable.
[youtube id="PcWcD8vcPr8"]
We threw everything out the window and started from scratch. It was a "bet the farm" move to achieve a BHAG that we knew we needed to achieve.
Once you've achieved the BHAG, you need to find the next competitor/BHAG. This is what allows you to deliver repeatable innovation successes.
Creative Stress For TeamsAnother approach to avoiding the trap of success is to create some creative stress between teams within the organization. This is the approach Disney Animation and Pixar put in place to help drive each other to more success.
How did they achieve this without destroying the culture and teamwork? By establishing some basic rules:
Wouldn't life be great if it could predictable? Follow these 5 easy steps and everything will work out. While that sounds enticing, I would argue that life would also get boring.
Life in unpredictable. That's what creates opportunities for innovators. But as innovators -- once we've tasted innovation success -- we fall in to the same trap of success as everyone else. Follow these 5 steps and you can repeat success. But we just said that life is unpredictable ... didn't we?
So what are we to do?
Inject some creative stress into our projects by identifying the competitor "out there". That competitor can be external to your organization or it can be another team inside. That is what Disney Animation and Pixar did to achieve repeatable success.
To hear more on the trap of success, listen to the full show below ...
The pace of innovation continues to accelerate and in many instences, we are surprised from the unintended consequences from innovation adoption. While innovators focus on the adoption, we overlook the need for society to adapt to these new innovations and the impact it has.
[shareable cite="John Maynard Kaynes - 1930"]I believe that this is a wildly mistaken interpretation of what is happening to us. We are suffering, ... from the growing-pains of over-rapid changes, from the painfulness of readjustment between one economic period and another.[/shareable]
Some adaptations are conscious while others are thrust upon society with both positive and unintended consequences.
Innovation Adoption ExamplesOne example would be the rapid adoption of social networks and how society has adapted itself to its role in how people share and receive information. While social networks have allowed people to stay connected, it has also redefined what it means to be friends and the role of trust when it comes to the information that is shared.
Another example would be the retail sector. It has seen a never ending wave of innovation that has disrupted even the well established retailers. It started with the "big box" retailers disrupting the small local and regional retailers. Now its the online retailers such as Amazon disrupting the big box retailers.
Unintended ConsequencesThere are many more examples of the unintended consequences of innovation disruption.
So what is the role of innovators to help those that are being disrupted? Do we just play the role of disruptor and let everyone else figure out the consequences?
I would suggest that we as innovators need to go beyond simply launching our disruption. We need to spend time thinking about the possible unintended consequences. When we identify them, we can then understand what we can do about them.
There are many examples where innovators go out and launch in hopes that those impacted (e.g. local, state and federal governments) won't be able to keep up thus creating some unique advantage over established models.
Is that the right thing to do?
I would argue that ethical innovation calls for us to think beyond just the adoption of a new innovation. We need to acknowledge that others will need to adapt to it and the possible unintended consequences.
Do you agree??
Listen to the full show to hear my thoughts ...
Helping companies and teams to unlock their natural creative ability can be daunting to innovation leaders. One method that I have found incredibly useful is to use improv comedy skills as a way to get team members comfortable being uncomfortable since in improv, you never know what's going to happen next.
Kelly Leonard, Executive Director of Insights and Applied Improvisation at The Second City and Second City Works, shares his experience and insights from Second City being part of the training for such creative talent as Tina Fey, Stephen Colbert, Amy Poehler, Seth Meyers, Steve Carell, Keegan Michael Key, Amy Sedaris and others.
So what role can and does improv comedy skills play in helping teams and individuals boost their creative output?
Through Second City Works, Kelly and his team bring the skills, training and experiences of improvisational comedy to help companies such as Coca Cola, Microsoft, Memorial Sloan Kettering and DDB Worldwide unlock their teams natural ability to be highly creative.
How?
Improv Comedy SkillsLeonard shares there are two core basic skills that directly apply:
For more exercises and how they apply to the business world, check out Kelly Leonard's book, Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City.
Kelly shares a number of other experiences and examples of how improve comedy can boost innovation. To hear the other examples, listen to the audio from show below ..
What inspirations feed your ideas for innovation? In this case, seeing a news report on a tragic death of a 6 month old baby let a young entrepreneur to create an innovation that could save kids left in the car.
Bishop Curry is headed into the 6th grade this fall. Its was a the tragic death of Fern Theford, a six month old infant, in 2016 that was the inspiration to innovate a solution to prevent this accident from happening again.
In a Washington Post article on the accident, the author Travis M. Andrews shared:
The temperature in a car can rise rapidly, and children left inside — even for just a half hour, even on a relatively cool spring or summer day — are almost immediately in danger.
Christopher Haines, director of pediatric emergency medicine at St. Christopher's Hospital for Children in Philadelphia, told WebMD that most parents don't understand how quickly an innocuous errand can turn deadly.
"On a day that is just 72 degrees Fahrenheit, the temperature [inside a car] can increase by 30 to 40 degrees in an hour, and 70 percent of this increase occurs the first 30 minutes," Haines said.
In addition, a child's body heats up three to five times faster than an adult's, according to the Seattle Children's Hospital.
Bishop went after the problem and figured out a way to save kids left in the car
Through a series of prototypes, he came up with a solution. To raise the funds needed to move the idea forward, Bishop's parents setup a GoFundMe page with a target of raising $20,000. So far it has raised more than $45,000 and its still going.
To secure the idea, he has begun working with a patent attorney and has plans to build some early prototypes so that they innovation can be refined.
So what are the lessons?
Hear it from Bishop himself in the audio from the show below ...
More on Bishop Curry:Bishop B. Curry, V is headed into the 6th grade in the fall. He lives in the Dallas Texas area with him Mom and Dad and younger siblings Isaiah (9) and Anistyn (2). He came up with the idea for Oasis when Fern Thedford (6 mo) died tragically in a hot car last summer. Bishop's ingenuity is God-given and to supplement what comes natural, Bishop attends an engineering camp every summer when school is out. When he grows up Bishop plans to be an inventor and an actor.
Press on Oasis ...
What would you think if your child, grandchild, niece or nephew came to you and said that they were skipping college to start a business?
Almost a year ago, I interviewed Nick Titus who was soon to be a High School Senior about his science fair project that was quickly becoming an innovation that could impact the lives of those who had lost mobility. To get an update, I invited Nick back to the show to share an update.
To start off, Nick and his friends have decided to take a "gap year" and skip college to start a business. That business is Myonic. Myonic is taking what started as Nick's science fair project to hack a TENS device so that people who had suffered a spinal cord injury or stokes could regain movement.
Since we last talked with Nick, he has achieved some major milestones including:
At the same time, Nick and his team has advanced the product to now allow mind control. This allows the user to think what action they want to perform, such as close the hand. By combining that with other motions such as gritting teeth, the device knows that you want to crush a pop can versus wanting to gentle pick up a raw egg.
While we talked about this feature a year ago, Nick and team have not only worked out the technical issues, they have created a working prototype.
So what's next?
They are on track to close a round of pre-A funding while announcing that will be opening up access to their product to beta testers. If you are interested, please check-out their new web site at myonic.tech.
So what lessons did Nick learn trying to finish his Senior year of High School while also being a CEO? Focus. He shared that prioritization and focus became the challenge while trying to juggle all the demands on his time. Welcome to adulthood.
Listen to the full interview below.
More on Nick Titus:Nick Titus is the CEO and Co-founder of Myonic Technologies Inc. Myonic has created a wearable device that allows paralyzed users to regain control of their muscle. He founded the company after developing the medical device in his high school engineering lab for a science fair project. He saw the good that this device could bring to people's lives first hand and decided to launch a company to get this technology in the hands of more people around the world.
You can follow Nick and Myonic on Facebook, Twitter or on their website.
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