Podcast Advertising Playbook

The Ins and Outs of Programmatic Advertising

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“What’s interesting about programmatic is that it has a life cycle.”

Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!

Tune in to learn more about:

  • How The Trade Desk is changing the game in programmatic advertising
  • Why podcasting is in a different programmatic stage than other industries 
  • How transparency impacts programmatic ads 
  • The hidden impact it can have in localized campaigns 
  • The COVID-19 impacts we’re still dealing with 

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    More of a visual person? Watch this episode on YouTube. 

    Ready to learn more? Check out our blog for more podcast advertising tips. 

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    YouTube - Heather Osgood

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