How David Bowie predicted Social Media...and can inspire your inner genius

In this episode social entrepreneur Jim Mckenzie shares the story about how he realized that after 30 years as an entrepreneur, thanks to the inspiration from one of his musical "Heroes" hero, he had the realization that we all have the ability to use our inner "Jean Genius" to help build any business! This is how Jim had been inspired to succeed by the late and very David Bowie. Check out Jim's latest viral blog post at bit.ly/1nRvBUW and follow him on Twitter @InsideLife360

Learn why YOU have to get out of the building NOW!

…and why when you do not have a large budget there are ways to get out there and get noticed

… and ways to avoid burnout and stop wasting your time chasing rainbows

Today you can get Inside The Life of Your Marketing

My guest today is Ian Farrar who is a sales professional and is a specialist in Driving Growth. Ian is the founder and a business coach at Far North Sales & Marketing. Social Evangelist Ian also hosts the popular Podcast, Industry Angel which saw Ian nominated for a European influencer award in 2016. He was formerly a corporate sales professional in the fields of engineering and tech, and you’ll hear his shocking story about how and why he suffered severe burnout that almost cost him his health, and the ‘a-ha- moment that led him to make the jump into entrepreneurship.

Ian and I talk about how to grow any business from small acorns, and the methods that he and I both use to network and locate our target customers in a very competitive marketplace, and to stand out from the crowd, including:

- why you need to get out of your office and make some noise to get you and your business noticed

- the importance of trust in these days of online marketing and how to build it

- easy ways to locate and target your ideal customers, and how to leverage your existing list of customers

-the need to maintain a content calendar so that you show up on social media networks

And… why Google translate is an essential for a podcast produced by British guys!

[GET YOUR FREE DOWNLOAD NOW - 'Find Your Target Market Now…In 4 Easy Steps' - LINK - ' ]

LINKS

To find out more about Ian Farrar, check out The Industry Angel Business Podcast http://industryangel.com and Far North http://far-north.co.uk

JOIN IN! So listen, learn and send me your questions, feedback and more to [email protected]. Your best questions will be featured on a future show, and if you leave a review you may WIN one of our nifty “Rise, Grind, Repeat” tees.

Please join my community now!

AND DON’T FORGET…

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Do you keep hearing how people are making incredible revenue from online learning programs? Do you ask yourself “Is it true? Is it possible, and if so, why would anyone want to learn from me?”

The fact is that there IS gold at the end of the rainbow, and you can scale your business and do what you love more quickly and with better results that slaving away in your office all day? Many instructors are making 6-7 figures each year for teaching what they love or even hate to do - but the money is too god to pass up!

Ok, so you decide to put out an online learning course. How can you succeed?

You’ll learn today that have to be dedicated, give people value, and care about what you are putting out there.

My guest today will inspire you to ask yourself why the heck YOU haven’t started teaching and coaching your followers…and you’ll find out actionable tips that will get you there…

…and you’ll scale your business revenue faster than you ever could have thought.

So let’s get Inside the Life of a successful online learning entrepreneur…

This week, I chat with to a software developer with a difference; meet Eli Natoli www.elinatoli.com who has used her generous and giving nature to great effect to create a thriving online learning business for entrepreneurs.

[GET YOUR FREE Download - 'The 6 Key Questions You Need To Know Before Launching Your Own Profitable Online Course' http://bit.ly/2tVA3YW ]

Together with her husband Joe, a User Experience consultant, she has built a successful software design and development firm, and has architected, marketed and launched eight successful online training courses and two books, with more on the way in 2017. Eli’s unique approach to strategic, service-first marketing is responsible for enrolling more than 60,000 students for those courses, and their products are returning six-figure revenue — consistently!

So listen, learn and send me your questions, feedback and more to [email protected]. Your best questions will be featured on a future show, and if you leave a review you may WIN one of our nifty “Rise, Grind, Repeat” tees.

Please join my community and grab the new FREE 3 Part Mini Course "Create Your Email Sales and List Building Machine" http://bit.ly/2sS1Sxc

New e-course "Make Sales With E-Mail" pre-launching now bit.ly/2smcbNQ

...But Email Helped Us To Fight Back! The last 10 years showed me that life and business is not just about the money you make – it’s the money you lose and how you recover that defines what you are made of! And how you build relationships of mutual support that help you attain your goals.

Relationship building is all about helping other people. There are tips in this episode that you can apply to your own life and business relationships. They are simple, but you have to learn to be patient and giving!

You cannot rush if you want a long-term relationship, in life or in business!

No matter how desperate you are for business, believe me, there are times that I have been, if those prospective connections are advised how you can help them, and are made to feel you provide them with value and trust, they will join you on the journey to their becoming a valued customer.

Louise and I will also be sharing the crucial next step that is deeply overlooked in order to turn those leads into actual profitable sales and I’ll be revealing some of these powerful nuggets of this formula in future posts, so stay tuned!

Again, please join my community newsletter and grab the new FREE 3 Part Mini Course Create and Launch Your E Mail Sales and Marketing Money Generator bit.ly/2s4JSmz

New e-course "Make Sales With E Mail" pre-launching now bit.ly/2smcbNQ

I hope to see you on the inside, and if you have any questions, or need some friendly advice please email me at [email protected] !

“You need to master content marketing and increase your audience!” - that’s all we seem to hear about hear about these days.

Most of us feel that we are too busy to create content, others are scared, and nearly all of us have a struggle with what to create that their audience will enjoy?

The fact is that all businesses need to put some form of content out there, via email marketing, social media, blogging, whether it is written, video, audio or a combination of all three

How can you work out who to provide content for, and keep them interested in you, whether it be via your social networks, email list, leads or even customer?

And do you want to avoid wasting hours creating content that no-one reads, sees, listens to or shares - or even cares about?

Well this week

Here’s what you’ll learn…

• How to locate your ideal audience and create buyer personae and how you can use this strategy to grow your audience size.

• One of the biggest mistakes content marketers make and how you can avoid it.

• How all of your content marketing and messaging can make a positive and lasting impact so your brand wins in the end (also called building trust) audience).

• A simple exercise that you can do in minutes to narrow down your ideal target audience

I hope to see you on the inside, and if you have any questions, or need some friendly advice please email me at [email protected]

In life, selling can be hard! In this episode, Jim Mckenzie (www.insidelife360.com)interviews Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy (www.hardcorecloser.com) who is a 4x best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. The guys have a robust conversation about their approach to modern selling techniques, why even preachers have to sell, and why you need to avoid angry birds (not a spellcheck error, you'll have to listen. Enjoy! (NB. For those with sensitive ears, please NOTE that there's a small amount of NSFW language in this episode)

ABOUT THE SHOW

The Inside Life 360 Show which is more than just about business – it’s about how our LIVES are impacted by business. I call if business lifestyles. I answer questions I get from readers and listeners and interview interesting do-ers.

Want to ask me something? Like to be on the show? E Mail me at [email protected]

Subscribe to the "Rise, Grind, Repeat" newsletter at www.insidelfe360.com and grab a FREE mini-course presented by Louise Mckenzie "Create And Launch Your Email Sales and Marketing Money" that shows you how to make money from your email list http://bit.ly/2sUsdv0

Louise and I want to answer your questions too. Do one thing. Please tell me what you are struggling with (even if it’s something really small, don’t hold back), succeeding with (I like happy stuff too), or if you would like some friendly advice.

Yes, I read every single email. And I’ll let you know if your reply makes it on the show! So feel free to share anything you want. I promise to keep it entertaining and useful. Just hit reply and let me know.

PS. I read all emails even if I can’t reply to all of them (and I get a lot)...

In this edition of Business Spotlight Jim interviews healthcare insurance expert Dwight Dale from Florida Blue, who helps to navigate the maze of healthcare reform myths and truths - not an easy task these days, and how Florida Blue has successfully created unique modern methods to make the Affordable Care Act transition as smooth as possible for their customers>

So you need to raise your prices! Don't charge too much, but don;t charge too little - easy to say, but much harder to do; get it right and you'll make money, but get it wrong and your business could fail. Jim takes you through three simple exercises to reduce your risk and to help you get the price point that you deserve! “That which costs little is less valued.” ― Miguel de Cervantese

Learn quick ways to access, develop, and test your next idea for your new business, product or start-up idea without spending a fortune. Here are quick and easy tips to ways to identify your target, engage them and increase your sales reach - and know what you are talking about before you spend your hard earned cash on a marketing company's services!

Lifestyle entrepreneur and business branding strategist and Jim Mckenzie shares practical and simple to follow steps that an entrepreneur can use to help revive sagging sales by working on the connections that you already have but which you have forgotten! Don't let those old sales leads suffer an untimely death and leave your money on the table!