Although Instagram has long since been acquired by Facebook, it has not become crowded with features like that platform. Its founders Kevin Systrom and Mike Krieger persevered in creating a delicate product that shapes popular trends by recommending quality users and quality content. This strategy successfully distinguished Instagram from other social media platforms.

People use Instagram to upload a variety of photos such as food, selfies, scenery, even traveling to check-in at some shops just to take pictures. Taking photos of food before eating has become the habit of many users, through which Instagram's amazing social influence can be observed.