Senior writer Alex Casey has this week written an incredible longform feature about the rising trend of young children coveting skincare. Note: this is not about makeup or wearing your mum’s lipstick. It’s about 10 year olds using serums and anti-wrinkle creams.

Alex has been thinking, writing about and living the beauty industry for years, and this is likely just the first in a series of big features about a billion-dollar industry with controversial aims. She joins Madeleine Chapman this week to talk about the unique challenges of interviewing kids and her own spotty history with skincare and beauty.

‘It’s insidious and dangerous’: The kids fighting wrinkles before their 10th birthday

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