Explore how storytelling enhances communication in Medical Affairs. Wade May shares why relatable, relevant, and real stories help simplify complex data, influence thinking, and drive behavior change—plus practical tips on preparation, knowing your audience, and practicing this powerful skill.

Monica Nafria invites Evelyne Vanvlasselaer, Global Head of Target Population Outputs, to talk about putting impact measures to work in the real world.

How do we build working relationships with health systems? Boehringer Ingelheim's Director of Health Systems Engagement and Partnerships in the UK and Ireland, Anna Race shares her insights.

Introduction (00:00)

What does it mean to be Director of Health System Engagement and Partnerships? (02:20)

How can we engage with healthcare systems? (03:49)

What are the shared goals for the partnership? (05:25)

Why is it worthwhile to invest in partnerships? (07:20)

Are there different ways to partner? (08:42)

How can we measure impact? (11:14)

Key takeaways (14:00)

Want to dive into more on TPOs? Troels Soerensen, Global Head of Clinical Practice, talks to how to define them and the impacts they can have on teams.

Introduction (00:00)

What is a Target Population Output? (00:56)

How do I start measuring TPOs? (02:54)

Is there an ultimate TPO? (05:26)

How can I find the right TPO? (06:48)

What do I do after I identify my TPO? (09:20)

What do I do if I’m struggling to access the right data? (12:07)

How long should I measure a TPO? (15:24)

Do TPOs reflect cross-functional effort? (16:48)

Key takeaways (19:17)

In this short episode, Troels Soerensen, Global Head of Clinical Practice, joins Monica to talk about how impact matters more than activity, and TPOs are a step up from KPIs.

Introduction (00:00)

What are impact measures? (01:41)

How does this relate to clinical outcomes? (05:11)

What can we use as a tangible impact? (06:53)

What is a Target Population Output? (08:02)

Key takeaways (09:30)

How has Medical Affairs changed and what does the future hold? Join Thomas Lanz, Global Medical Affairs Development Lead and host Monica as they discuss these key topics.

Introduction (00:00)

Why is there a change happening in Medical Affairs? (02:35)

What does the traditional model of Medical Affairs look like compared to the future model? (4:13)

How can Medical Affairs help support Health Inequalities (7:41)

What are we doing at Boehringer to support this evolution? (12:47)

Key takeaways (16:10)

Teaser

The Insightful podcast with a sneak preview of the new season’s guests and the hot topics at Boehringer Ingelheim Medical Affairs.