The Instagram Stories Podcast

By Daniel Hill - DanielHillMedia

The Instagram Stories is a 30 minute podcast that delves into the world of Instagram and the secrets to success on the platform. Each episode features a different Instagram expert, who shares their kn... more

· Technology

4.6

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FAQs about The Instagram Stories Podcast:

How many episodes does The Instagram Stories Podcast have?

The podcast currently has 79 episodes available.

The Instagram Stories Podcast episodes:

December 27, 2024 Episode #75 - Jen Lehner of the Front Row Entrepreneur Recaps 2024 in Social and Predicts 2025 Trends

Jen Lehner is a digital marketing strategist, online course creator, and adjunct professor of digital marketing at Notre Dame College and Cleveland State University, founder of Jen Lehner Media, LLC, The Front Row and The Front Row Entrepreneur podcast. She is completely obsessed with sharing the wonders of digital marketing and online entrepreneurship with others.

You can find Jen online at:
The Front Row Flash Briefing: Amazon Alexa
Web: https://jenlehner.com/
Facebook: https://www.facebook.com/thejenlehner/
Instagram: https://www.instagram.com/jen_lehner
YouTube: https://www.youtube.com/@Jenlehnermedia

(0:00) Intro: Host Daniel Hill welcomes listeners.
(1:00) Reels Trial Feature: Instagram's new feature lets users test reels for 24 hours before posting.
(4:00) Slow Time For Social Media News: The episode will recap 2024's social media highlights and predictions for 2025.
(5:00) Guest Jen Lenher: Digital marketing and systems strategist, host of The Front Row Entrepreneur.
(7:00) Favorite Moment of 2024: Jen: Australia's age limits on social media platforms. Daniel: The Timothy Chalamet look-alike contest promoted via flyers.
(15:00) Favorite New Instagram Feature: Jen: Collaborative posts. Daniel: Reels Trial and Broadcast Channels.
(18:00) Favorite New Tech: Jen: Ray-Ban smart glasses. Daniel: Orion glasses.
(26:00) Best TikTok Trend: Both: "Very mindful, very demure." Daniel: The "I’m looking for a man in finance" audio clip.
(30:00) Biggest Social Media Fail of 2024: Jen: X (formerly Twitter). Daniel: Lack of data security and managing multiple platforms.
(39:00) Favorite Social Media Account: Jen: Alli K Miller on Instagram and @shop.aif on TikTok. Daniel: Subway Takes and Beyond Meat on Threads. Both: Nutter Butter's viral TikTok campaign.
(48:00) Predictions for Social Media in 2025: Jen: Rise of organic content and community platforms, AI integration. Daniel: Creator burnout, YouTube Shorts growth, AI streamlining content.
(54:00) Predictions for Tech in 2025: Jen: Agentic AI, wearables, health monitoring devices. Daniel: AI integration for task management (booking, purchasing).

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41min
December 03, 2024 Episode #74 - Corey Walker, Author of Instagram for Business for Dummies, Talks Social Strategy
This week on the Instagram Stories Podcast, five-time best-selling author Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies, joins the show to share her expertise on Instagram marketing. Corey explains how she became a successful author and why Instagram is the perfect platform for businesses of all sizes, even considering the rise of TikTok, YouTube Shorts, and Threads.

During the conversation, Corey shares insights on using Instagram's features to connect with audiences:
○ She emphasizes the importance of using Reels and Carousels.
○ She suggests creating TikToks specifically for that platform and repurposing the content without the TikTok logo for Instagram Reels.
About Corey Walker:
Corey is the 5-time bestselling co-author of Instagram for Dummies, and Instagram for Business for Dummies. She is also a social media marketing agency owner in El Dorado Hills, California. Corey works with service based businesses to get more leads and sales through social media and email marketing by helping them get over the hump of posting on social media - whether they're held back by fear, time, or energy, her strategies get businesses on the right track of posting regularly.
Episode Highlights:

(00:01:32) Recent Instagram update from Adam Mosseri about DM inbox improvements, including request filtering and easier access to story replies.
(00:03:32) How Corey became an author. Corey explains how she started writing "For Dummies" books after her friend and co-author, Eric Butow, needed an Instagram expert.
(00:06:03) Planning content in advance. Corey shares her content strategy for businesses: planning in advance (ideally once a month), creating content pillars (3-5 topics to consistently discuss), and dedicating time for content creation.
(00:07:13) What to avoid doing on social media. Corey discusses social media mistakes businesses should avoid, such as not planning content, ignoring the target audience, using stock photos, and neglecting video content.
(00:08:06) Different approaches for short-form video platforms. Corey advises creating content specifically for each short-form video platform, like TikTok, YouTube Shorts, and Instagram Reels, while keeping the target audience in mind.
(00:09:22) Current and future trends in social media marketing, including the continuing importance of Reels and Carousels, a shift toward authenticity rather than curated content, using Instagram’s built-in tools (because Instagram favors content created this way), and the rising importance of micro-influencers.
(00:11:46) Helping service-based businesses develop content calendars and strategies, identify their target audience's pain points, and utilize the “Instagram Funnel” (Reels, feed posts, Stories, and live videos) to guide potential customers.
(00:13:11) Corey’s new book and free course. December 5th is release date of the new Instagram for Business for Dummies, Third Edition, and her free 5-day email course called “Social Sprint: 5 Days to More Clients” is available now.
(00:16:32) Corey’s volunteer work. Corey shares information about her volunteer work at a cat shelter, where she socializes cats to prepare them for adoption.
Follow Corey:
Website: ⁠https://themarketingspecialist.com⁠
Instagram: ⁠https://instagram.com/coreycwalker⁠
LinkedIn: ⁠https://linkedin.com/in/coreycwalker⁠
Social Sprint: ⁠5 Days to More Clients⁠ (FREE!)
Instagram for Business for Dummies, 3rd edition (⁠Amazon⁠)

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27min
November 04, 2024 Episode #73 - Nycole Hampton Teaches Pitching Brands for Influencer Marketing
In this episode, marketing guru Nycole Hampton shares insider tips on everything from identifying potential brand partners to crafting compelling outreach emails. Discover strategies for standing out in a crowded market and building lasting relationships that turn opportunities into deals.

Whether you're a seasoned influencer or just starting out, Nycole's insights will empower you to succeed in the ever-evolving world of influencer marketing!

Nycole Hampton is a marketing expert with 19 years of experience in the industry and 13 years of leadership experience. She has worked on brand teams for global agencies, focusing on influencer marketing and
social media.
She is also an adjunct professor who teaches influencer and social media marketing. In this episode, Nycole answers listener questions about influencer marketing and shares practical tips for success. The episode covers topics like:

● How to identify potential brand partners:
Nycole advises creating two lists - a "realistic list" of brands you already use and a "dream list" of brands you aspire to work with.

● How to write effective outreach emails: She emphasizes the importance of personalization, highlighting your relationship with the brand, and offering creative ideas for potential campaigns.

● How to follow up with brands: Nycole suggests using seasonal moments as opportunities to re-engage and recommends offering value by sharing your recent successes or asking for feedback.

● How to price your services in a changing
market: She encourages influencers to understand their value and build a case for their pricing, considering additional deliverables or collaborative approaches to address potential engagement concerns.
Nycole is a seasoned brand marketing leader with nearly two decades of experience in marketing and brand strategy, including thirteen years in leadership roles. Throughout her career, Nycole has cultivated a broad range of marketing expertise, overseeing brand marketing initiatives,
including social media, influencer marketing, content production, integrated marketing and community engagement.
At her core, Nycole is a builder—of brands, in-house teams, global agency practices, marketing philosophies, content engines for owned, paid, and earned channels, full-funnel integrated campaigns, and more. Her passion is
driven by identifying opportunities to evolve, collaborate, challenge the status quo, and drive meaningful impact. Nycole specializes in leveraging brand and growth marketing tactics and content strategies to
meet customers where they are in their nonlinear journey.
Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.
With her extensive background in brand and
integrated marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an active mentor and speaking at industry events.
Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University.
Nycole and her dog ChaCha call Los Angeles, CA home. You can find her on LinkedIn and Threads.
[1:45-3:50] Identifying Potential Brand Partners & Crafting Outreach Emails
[3:50 - 6:40] Standing Out from the Crowd and Viewing Ideas as Opportunities
[6:40-9:35] Following Up with Brands and Offering Value Beyond Initial Pitches
[9:35-11:10] Pricing Strategies and Demonstrating Your Value to Brands
[12:45-17:25] Bonus Conversation: The Pressure to Appear "Professional" in Video Content
Enjoy the episode!
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27min
October 10, 2024 Episode #72 - Chelsea Bradley and Mastering the Art of Succinct Messaging
In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting.
We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand out in a crowded market.
Chelsea also offers practical tips on improving your copywriting skills and ensuring your message resonates with your audience. Towards the end, Chelsea talks about her involvement with a local Little League's social media and the impact she has made.
About Chelsea Bradley:
Chelsea is a social media strategist and consultant who emphasizes the importance of community and a solid social foundation. Her approach to business and live is to lead authentically, solve problems, connect and make a difference. She has worked with 150+ brands and 25+ agencies for over 15 years and spends her free time at Little League, San Diego Padres games or on her boat on the Pacific photographic sharks, dolphins and whales.
Episode Highlights:
(1:26) Effective copywriting, encompassing captions and emails, aims to capture attention and convey messages succinctly, informatively, and occasionally with humor.
(7:15) Differentiating oneself in a competitive market necessitates pinpointing and communicating unique qualities through copywriting.
(7:54) This may involve specializing in a niche area or emphasizing a distinct selling point.
(12:26) A technique for discovering a unique voice and key messages is to engage in free writing without focusing on formatting. This process can help uncover authentic expression and messaging.
(13:07) Every post should have a clear and deliberate purpose. Be it promoting a product, sharing an experience, or simply taking a break, the message should resonate with the intended audience.

Follow Chelsea online:

Instagram: https://instagram.com/chelsearhane
Twitter: https://twitter.com/chelsearhane
LinkedIn: https://linkedin.com/in/chelsearhane
The Salty Shell Newsletter: TheSaltyShell.news

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31min
September 26, 2024 Episode #71 - Joey Kushinski from Smart Post App - The Scheduling Tool with AI Built In
In this episode of the Instagram Stories Podcast, I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool.
Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post App's users.
Smart Post App is a versatile platform that simplifies social media management for users. Available across iOS, Android, and the web, it streamlines the process of creating and scheduling content. Users can compose their posts within the app and seamlessly share them across multiple social media platforms. By allowing content creation at users’
convenience and strategic posting during peak engagement times, Smart Post App enhances productivity and audience interaction.
In this interview, we discuss the origins of SmartPost App, its unique advantages compared to competitors like Buffer and Hootsuite, and how it helps users manage and schedule their social media posts effectively.
Joey also talks about recent and upcoming features including image editing, AI integration, and YouTube Shorts support. Additionally, Joey shares his passion for drag racing and how technology intersects with this hobby.

Find Out More About Joey and the Smart Post App:

Smart Post App - https://smartpostapp.com/
Smart Post App Medium - https://medium.com/@smartpostapp
Instagram - https://www.instagram.com/smart_post_app
YouTube - https://www.youtube.com/user/pyraego

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠⁠The Instagram Stories
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26min
September 06, 2024 Episode #70 - Lindsey Gamble on Mastering Influencer Marketing and Threads
In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.

Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro.

He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer.

Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider.
Quotes from this interview:
"If you're passionate about something and you create content over time, you can create opportunities."
"What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content."
On Threads: "You get those early adoptive benefits, but also you can fail early in some cases."
"As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that."
"I think most brands should be creator-first and think about those relationships."
Follow Lindsey:
Threads: https://www.threads.net/@lindseygamble_
LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories
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25min
August 20, 2024 Episode #69 - Cyndi Zaweski of StoryCraft with Cyndi on Crafting Your Brand's Story
Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online.

In this episode, Cyndi Zaweski, owner of StoryCraft with Cyndi, dives deep into the art of storytelling for solopreneurs and brands. Cyndi discusses the importance of storytelling beyond just answering why a business was started. She explains how a brand’s story is its personality and can be used to connect with the audience, make content engaging, and drive home a brand's mission.
Cyndi shares practical tips on finding and crafting your own story by looking at your life experiences and the common struggles you’ve faced. She emphasizes that every story needs tension or conflict to be compelling, using examples like her journey from being an uncomfortable news anchor to becoming confident on camera through consistent practice on Instagram Stories.
The episode also explores how individuals can position themselves as authorities without traditional credentials, by associating with experts and packaging valuable information effectively. Cyndi’s approach provides hope for aspiring content creators and entrepreneurs, showing that expertise is not just about having a degree but about experience and adding value.
Listeners will walk away with actionable insights on how to reframe their personal struggles into inspirational stories, and how to use these stories to build a strong, relatable brand presence. The conversation highlights the significance of consistency, vulnerability, and the willingness to learn and evolve in the process of storytelling.

Find Cyndi online at:
Website: www.cyndizaweski.com
Newsletter: www.cyndizaweski.com/newsletter
Short-Form Storytelling Course Waitlist: www.cyndizaweski.com/storytelling-course
Instagram: https://www.instagram.com/cyndizaweski/

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories
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33min
August 08, 2024Episode #68 - Kristen Bousquet and the Anti-Pitch Method Guide to Brand Partnerships
In this episode, we chat with Kristen Bousquet, a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources.
Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through "Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media".
We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on
relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space.
Kristen's passion for animal rescue also shines through as she discusses her experience fostering dogs and her commitment to making a difference in the lives of animals.
Whether you're a seasoned creator or just starting out, this episode is packed with practical advice and inspiration to help you take your content creation journey to the next level. Don't miss it!
Timestamps:
[00:00] Introduction to Kristen Bousquet
[02:15] The origin of Kristen's membership community
[08:30] Overview of the Social Scoop podcast
[12:45] When to start monetizing your content
[17:00] The "anti-pitch" method explained
[30:00] Defining your unique value proposition
[41:20] Applying the anti-pitch method to podcasting
[45:30] Kristen's involvement in animal rescue and fostering dogs
Links:
Learn the Anti-Pitch Method with This Guide

Follow Kristen on Instagram: @KBOUSQ

Check out Kristen's podcast Soulcial Scoop: Listen here

Learn more about Kristen’s membership community: Join here

Thank you for listening!

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠The Instagram Stories
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30min
July 17, 2024Episode #67 - Jenn Herman, Author of Instagram for Dummies, Shares Reels Strategies for 2024
In this episode, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is ranked the top IG expert by ChatGPT and is a sought-after, international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.

In This Episode We Discuss:
Practical Strategies: Discover actionable tips on creating effective Instagram Reels, understanding the importance of content length, and making the most of different types of posts.

Content Strategy: Jenn shares a unique strategy to reboot your Instagram profile with three key types of posts each week to maximize engagement and growth.

The Power of Shares and Saves: Understand the significance of shares and saves on Instagram, and how they impact your reach and engagement.

Time Management Tips: For those with limited time and resources, Jenn provides a streamlined approach to managing your Instagram presence effectively.
Key Takeaways:
Instagram Evolution: Learn how Instagram has evolved over the years and what that means for your current marketing strategy.

Reels Strategy: Get a breakdown of how to use Reels effectively, including the ideal lengths and content types to boost visibility and engagement.

Rebooting Your Profile: Jenn's strategy to rejuvenate your Instagram content and find out what resonates best with your audience.

Story Integration: Tips on how to incorporate Stories into your content strategy to maintain daily engagement.

Follow Jenn online :

Instagram: Jenn Herman
Membership Program: Profit Your Profile
Website: Jenn's Trends

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠The Instagram Stories
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39min
July 10, 2024 Episode #66 - Amanda Marochko from Buffer and the Threads Integration
Amanda Marochko is a Staff Product Manager at Buffer, responsible for maintaining and expanding Buffer's core product offering through channels and integrations. Prior to Buffer, she was the International Growth Lead (EMEA) at Shopify. Outside of work, she runs a non-profit for women in tech. She is originally from Ottawa, Canada and currently based in Amsterdam, The Netherlands.
In today's episode, we talk about Buffer - how social media managers and content creators can use it - plus the recent Threads integration Buffer just launched.

Follow Amanda's journey online using the follow links:

Twitter - https://twitter.com/Marochko
Threads - https://www.threads.net/@marochko
Instagram - https://www.instagram.com/marochko

Find Amanda (and the rest of the Buffer team) at Buffer.com

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News Podcast - ⁠⁠The Instagram Stories
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30min

FAQs about The Instagram Stories Podcast:

How many episodes does The Instagram Stories Podcast have?

The podcast currently has 79 episodes available.

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