This is the audio companion to Issue 46 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics:

• The "Instant Audience"
• Google for podcasters
• Sound effects for your podcast
• What happens when you get "personalization" wrong
• Gen Z (and how to talk to them)

  Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• The Hive Index
• How to Use Google

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.