In this episode of The Instant Impact Events Show, CJ and Cheryl Williams delve deep into Event Conversations and Q&A with exciting insights and experiences to share.

First, they discuss the role of salespeople at events and how they should be compensated. It's more than just making a sale, it's about building relationships and ensuring the attendees are the right fit for available offers. Learn about the appropriate commission percentages and how sales teams operate at events.

Next, they discuss the importance of taking action and how planning events will become easier with experience. They provide resources on how to plan and build impactful and profitable events and encourage listeners to submit their own questions for the Q&A portion of the show.

They also talk about team dynamics in an event setup, how companies operate within a hierarchy, and share tips on riser placement, screen locations, and step configurations.

Join CJ and Cheryl for a valuable episode that's packed full of practical insights and tips on how to make your event a success. Don't miss out on this episode of "The Instant Impact Events Show."

Show Highlights

[00:01:21] Room size determines optimal home theater setup.

[00:06:00] Salespeople meet attendees, discuss packages, and answer questions.

[00:08:43] Teamwork is essential to achieve collective success.

[00:11:38] Specify the sales team's point of contact for questions.

[00:14:35] Keep practicing, listen to previous episodes, and resources available. 

Make sure you subscribe so you’ll be notified when new episodes are added.  Let us know you enjoyed this episode by leaving a 5-star review.  Also, share the show so we continue to grow!

Follow The Instant Impact Events Show On All Social Platforms

Website: https://www.InstantImpactEventsU.com

YouTube: https://www.youtube.com/@instantimpacteventsu

Instagram: https://www.instagram.com/instantimpacteventsu/

Facebook: https://www.facebook.com/instantimpacteventsu

TikTok: https://www.tiktok.com/@instantimpacteventsu

Twitter: https://twitter.com/i_i_events_u

Pinterest: https://www.pinterest.com/instantimpacteventsu

In this episode of The Instant Impact Events Show, hosts CJ and Cheryl Williams discuss the importance of event location and how it can impact the success of an event. They provide valuable insights about choosing the right venue for an event and the challenges that come with union rules and fees.

They emphasize the need to carefully research the union status of the location and to have everything documented in the contract to avoid miscommunication. They also share tips about choosing the right location, including considering proximity to the airport and noise levels.

CJ and Cheryl also discuss other important factors to consider when planning an event, such as venue space, food options, and the overall experience for attendees. They explore the pros and cons of middle-of-the-road and high-end venues, and how the choice of venue depends on the demographic, event type, and attendees.

If you're planning an event, whether it's a small gathering or a large conference, this episode provides valuable insights and tips to help you make the right choices and create an unforgettable experience for your attendees. Tune in now to The Instant Impact Events Show!

Show Highlights

[00:02:02] Choose a venue: mid or high-end, pros/cons.

[00:04:03] Consider events and political climate when planning.

[00:08:08] Restrictions at union venues. Research city locations first.

[00:10:05] Beware of hidden fees and restrictions.

[00:15:39] Consider perception, budget, and attendee expectations when booking.

[00:16:42] Consider all factors for successful event planning.

[00:20:58] Proper choices for an impactful event.

[00:24:46] AV team needs space and considerations.

[00:25:54] Plan ahead, book venues, and feed pipeline constantly.

Make sure you subscribe so you’ll be notified when new episodes are added.  Let us know you enjoyed this episode by leaving a 5-star review.  Also, share the show so we continue to grow!

Follow The Instant Impact Events Show On All Social Platforms

Website: https://www.InstantImpactEventsU.com

YouTube: https://www.youtube.com/@instantimpacteventsu

Instagram: https://www.instagram.com/instantimpacteventsu/

Facebook: https://www.facebook.com/instantimpacteventsu

TikTok: https://www.tiktok.com/@instantimpacteventsu

Twitter: https://twitter.com/i_i_events_u

Pinterest: https://www.pinterest.com/instantimpacteventsu

On this episode of The Instant Impact Events Show, hosts CJ and Cheryl Williams discuss the importance of having multiple events. The speakers delve into how events can be structured as a series or as standalone events, with standalone events offering attendees the opportunity to choose from different topics. They also discuss how some events may be open to the public, while others may require attending previous events before being eligible to attend. 

One of the key takeaways from this episode is that attending certain events may be a prerequisite for attending others, and organizing multiple events can help to maintain momentum in building relationships with clients. They emphasize the importance of identifying the purpose of events and addressing each challenge one at a time, even if there are multiple events. They highlight the need for specificity when defining the purpose of each event and having a team that is aligned with that purpose. 

Throughout the episode, CJ & Cheryl provide practical tips and strategies for organizing events that can help elevate attendees to another level outside of their normal routine. They discuss creating experiences around events, updating event looks, and providing access to things attendees might not normally be exposed to. 

If you're interested in learning more about the power of multiple events and how you can organize events that leave a lasting impact, be sure to tune in to this episode of The Instant Impact Events Show.

Show Highlights

[00:02:10] Event series with standalone options and prerequisites.

[00:03:33] Create events solving one challenge each.

[00:09:04] Move to refresh and energize meetings.

[00:12:03] Multiple events are necessary for continued momentum, and profit.

[00:15:09] Events solve community and connection needs.

[00:17:16] Address challenges, stack events, and simplify ideas.

Make sure you subscribe so you’ll be notified when new episodes are added.  Let us know you enjoyed this episode by leaving a 5-star review.  Also, share the show so we continue to grow!

Follow The Instant Impact Events Show On All Social Platforms

Website: https://www.InstantImpactEventsU.com

YouTube: https://www.youtube.com/@instantimpacteventsu

Instagram: https://www.instagram.com/instantimpacteventsu/

Facebook: https://www.facebook.com/instantimpacteventsu

TikTok: https://www.tiktok.com/@instantimpacteventsu

Twitter: https://twitter.com/i_i_events_u

Pinterest: https://www.pinterest.com/instantimpacteventsu

In this episode of The Instant Impact Events Show, our hosts CJ Williams and Cheryl Williams discuss the importance of having a blueprint for your event. Join them as they talk about why you need to follow a formula, the consequences of skipping crucial steps, and the value of analyzing past events to learn from failures. 

They discuss their approach to event planning, which involves step-by-step guidance to ensure success. They explain the benefits of having a roadmap, training teams, and creating checklists. They touch upon different aspects of event planning, such as AV, logistics, sales, and management.

They emphasize that it's not all about the money, but about the impact an event creates. They highlight the importance of value exchange and ensuring that clients get results that align with their goals. 

They address common challenges and pitfalls in event planning and management and urge listeners to not underestimate the importance of being properly prepared.

Join CJ and Cheryl, as they discuss all things event planning and building a blueprint for success. Don't forget to subscribe to The Instant Impact Events Show for more insightful episodes like this one!

Show Highlights

[00:02:36] Event success requires careful planning and execution.

[00:06:11] Money matters, invest strategically for longevity.

[00:06:47] "Need expertise for successful events"

[00:12:23] Follow blueprint, don't skip steps.

[00:14:31] Managing moving parts to make impact.

[00:18:57] Prepare for next year's event during high.

[00:19:58] Event location kept secret until registration.

[00:25:03] Create tailored package for client success.

[00:27:33] Gathering information for impact and results.

Make sure you subscribe so you’ll be notified when new episodes are added.  Let us know you enjoyed this episode by leaving a 5-star review.  Also, share the show so we continue to grow!

Follow The Instant Impact Events Show On All Social Platforms

Website: https://www.InstantImpactEventsU.com

YouTube: https://www.youtube.com/@instantimpacteventsu

Instagram: https://www.instagram.com/instantimpacteventsu/

Facebook: https://www.facebook.com/instantimpacteventsu

TikTok: https://www.tiktok.com/@instantimpacteventsu

Twitter: https://twitter.com/i_i_events_u

Pinterest: https://www.pinterest.com/instantimpacteventsu

It’s time for another episode of Event Conversations and Q&A where CJ & Cheryl invite you to grab something refreshing and pull up a chair as they dive into this weeks questions while chatting about various topics.

In this weeks episode, it’s all about knowing what to sell at your event!

We love hearing from you and answering your questions so if you’ve got a question for us send it our way and we just might answer it on a future episode!

The best way to get started is to take action!

In this episode, CJ & Cheryl discuss how to get started in the event industry and how it’s not as difficult as you may think.  They go over the best ways to get started speaking and putting on your own events.

If you’re looking to speak more and put on your own events, then this is the episode for you!

It’s time for another episode of Event Conversations and Q&A where CJ & Cheryl invite you to grab something refreshing and pull up a chair as they dive into this weeks questions while chatting about various event topics.

This Episodes Questions Are:

• What time should we have event registration?
• Should all of our team be out front doing registration?
• What can I do about a loud event next to us?
• How can we prevent our food and beverage from being consumed by other event attendees?
  

We love hearing from you and answering your questions so if you’ve got a question for us send it our way and we just might answer it on a future episode!

Just because you’re “busy” doesn’t mean you’re productive.

In this episode, CJ & Cheryl discuss the dichotomy of busyness and how just because you’re always busy doesn’t mean that you’re actually accomplishing anything of substance.  They go over how saying you’re busy is like a badge of honor in this day and age and yet it’s not a club that you want any part of.

Rather than being busy, you should strive to be productive and actually get things done.  Check out this episode for more insights on how you can become more productive!

It’s time for another episode of Event Conversations and Q&A where CJ & Cheryl invite you to grab something refreshing and pull up a chair as they dive into this weeks questions while chatting about various topics.

In this weeks episode it’s all about how to become a better speaker!

We love hearing from you and answering your questions so if you’ve got a question for us send it our way and we just might answer it on a future episode!

You Have What You Need!

In this episode, CJ & Cheryl discuss why you need to stop what you’re doing and immediately take inventory.  You probably already have years of content and information that you can repurpose and use you just have to gather it all together.

Taking inventory is well worth the time and will help you realize all the information you’ve already produced and now it can be repurposed into what you’re going to speak on or have an event around.