the Intake

The new vice president for client strategy and success at One & All, DeSean Brown, shared his one bit of advice for fundraisers in animal welfare. It's not what you think but it makes so much sense.

Big brands get to have the biggest voices and attention, while organizations doing the most good are often overlooked. Nonprofit social impact orgs such as animal shelters can’t compete with the $$$$ budgets big brands dedicated to media buying, production, talent, product, creative, etc. So how can animal welfare fundraisers and marketers raise hell together, to shake it up and find new and innovative ways to increase donor support and drive sustainable revenue?

Hear from animal welfare leaders whose organizations have significantly increased engagement with their donors. Panelists will share their personal stories, lessons learned, and how partnership drove sustainable success, including how a shelter recently embarked on a 5-year plan to significantly increase its level of donor support.

Both marketers and fundraisers will gain insights and inspiration to create effective strategies. Questions from the audience will follow the roundtable discussion.

The Association’s Roundtable series features leaders discussing emerging and critical issues in animal welfare.

Moderated by Jim Tedford, President and CEO, The Association for Animal Welfare Advancement

The Roundtable Guests:

Research conducted by Petco Love confirmed that 1 in 3 pets in the United States will go missing in their lifetime. Petco Love has created a national database of lost and found pets to help ensure your pet will be reunited with you and your family. Hear from Petco Love President Susanne Kogut and Director of Lifesaving Chelsea Staley on how you can protect your furry family member from becoming a statistic. 

They invest in themselves! What should fundraisers focus on right now? How do fundraisers commit to professional growth? This conversation explores these ideas and offers reviews on the new fundraising certificate offered through The Association for Animal Welfare Advancement. Whether you're new to fundraising or an experienced veteran, the new, self-paced Fundraising Certificate course helps you enhance your skills and focuses your professional development. Get ready to gain valuable skills on your own timeline. The Executive Fundraising Certificate for senior fundraisers and the Fundraising Certificate for newer professionals is sponsored and made possible by One & All.

The Association for Animal Welfare Advancement and Pethealth Inc. are pleased to announce the 2020 recipient of the Diane & Bob Hoover Annual Innovation Award is Adan Parra and the team at El Paso Animal Services! Though they have multiple worthy initiatives, their focus on using technology to reunite more pets with their loving families was inspiring. Fueled by the creation of Lost and Found pet reports, El Paso’s Pet Finder Map is an interactive and comprehensive tool. It’s become a central location for the community to post a photo of their lost pet or view pets found. Congratulations, El Paso Animal Services! 

A new study from Banfield Pet Hospital® reveals an estimated 75 million pets in the U.S. may not have access to the veterinary care they need by 2030, with an important factor being a critical shortage of veterinarians. Further, with nearly 90% of veterinary professionals identifying as white according to the Bureau of Labor Statistics, the need to not only increase the number of veterinary professionals in the U.S. but also diversify the talent pipeline is critical.  Dr. Chumkee Aziz guest hosts this episode of 'the Intake' and interviews Dr. Michael Blackwell of Align Care, a national effort to increase access to care for pets in the United States. 

Jim Tedford, CEO for The Association for Animal Welfare Advancement, interviews author and blogger Vu Le who founded the much loved Nonprofit AF blog that serves as a source of comfort and sanity for nonprofit professionals. Vu Le's irreverent humor continues to delight professionals who try to make sense of the strange ecosystem that is the nonprofit.

Are you helping amplify BIPOC voices? Not sure how? Guest host Jorge Ortega joins Katherine Shenar in exploring ways the animal welfare profession can elevate BIPOC voices with CARE President James Evans and Best Friends' José Ocaño, Senior Director of People and Culture.

Hear from authors Brett Cooper and Evans Kerrigan about their new book "Solving The People Problem" and learn their recommendations so you can have better communication and relationships with your work colleagues, neighbors, friends, and family! A must read for anyone who frequently works or talks to other humans! Learn more about this fantastic book at https://solvingthepeopleproblem.com

Why does the Eviction Crisis matter for animal welfare? 72% of renters own pets and The Humane Society of the United States estimates 11 million pets could be displaced in 2020 without significant intervention. For the last few months of 2020, projections put between 30-40 million American renters will face eviction by the year’s end.

Amanda Arrington, Senior Director for Pets for Life, guest hosts this episode of The Intake and talks with attorney Cole Thaler about this housing crisis. Thaler is an attorney who co-directs the Safe & Stable Homes Project at the Atlanta Volunteer Lawyers Foundation, where he helps low-income Atlanta tenants find free legal representation. Thaler worked at Georgia Legal Services Program and Lambda Legal. He is the co-founder and President of Paws Between Homes, a nonprofit animal rescue organization that provides temporary foster homes to the pets of people who lose their housing. To access the Eviction Response Toolkit referenced in the podcast, visit https://www.animalsheltering.org/eviction-toolkit