Today we speak about the intangibles in the context of the attention economy.

We start with the attention economy and (03:00) introduction to the 'intangibles', first by defining what intangibles are and looking at them in (4:20) people and in (6:40) business terms.

We then started to look at how you can form a business around the "intangibles" and what they mean for you as you create content for your small business, including (11:50) immediacy, (13:10) personalisation, (14:23) interpretation, (15:02) authenticity, (15:40) accessibility, (16:13) embodiment and (17:15) patronage.

We then look at (17:40) how small businesses can use these fundamentals to increase the last one, their (20:38) findability, which is only done by creating original content that incorporates your "intangibles" (experience/perspective) as a character.

We end by looking at (22:00) how this will apply to business and question your current strategy with the 'intangibles' in mind, and (26:00) some thoughts on intangible your character being called into question - with some (28:00) final words on the growth of the Pit Village Podcast.

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