"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-powered search, strategies for building user trust, and how AI agents might reshape the e-commerce landscape.

Links:

⁠⁠Download Comet

⁠⁠Dmitry's LinkedIn⁠⁠

⁠⁠Mike’s LinkedIn⁠⁠

⁠⁠Rishabh’s LinkedIn⁠⁠ 

⁠⁠Learn more about Greylock⁠⁠

⁠⁠IntelligentMarketerPod.com⁠⁠

This episode was produced and edited by Eric Johnson from ⁠⁠LightningPod.fm⁠⁠

"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing.

Links:

⁠Graphite

⁠Ethan's LinkedIn⁠

⁠Mike’s LinkedIn⁠

⁠Rishabh’s LinkedIn⁠ 

⁠Learn more about Greylock⁠

⁠IntelligentMarketerPod.com⁠

This episode was produced and edited by Eric Johnson from ⁠LightningPod.fm⁠

"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more. 

Links:

Mobile Dev Memo

Eric’s LinkedIn

Mike’s LinkedIn

Rishabh’s LinkedIn 

Learn more about Greylock

IntelligentMarketerPod.com

This episode was produced and edited by Eric Johnson from LightningPod.fm

Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce.

Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing?

In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.

Learn more at IntelligentMarketerPod.com