Despite the offline reluctance of individuals to talk openly about weight issues, there is an abundance of personal weblogs about weight loss with remarkably open accounts of everything to do with overweight. While the widespread use of personal blogs offer opportunities for interaction and communication they also raise privacy concerns. There are both potential positive and negative consequences for stigmatized individuals of online (self-) disclosure. Why are people willing to disclose information which has a social stigma offline? And can the Internet function as an empowering technology for those who are being stigmatized?