Speaking from the unique perspective of both a farmer and technologist, Domonic Rossini discusses the key elements for creating a formula that results in a more automated, efficient and sustainable farm. Domonic, Netafim’s team leader of agronomy in the west, outlines how to take proven technology from Israel and tailor it to meet the needs of each farm – with a focus on altering the tech to meet specific regulations required in respective regions throughout California. He also touches on how to translate data from algorithms to use water more efficiently on the farm, the future of water technology (think, behind-the-scenes data sharing) and the trick to building and implementing water technology that lasts.