In this episode of Soundbreaker, Bob Shami sits down with Mark Frieser, CEO of Sync Summit, to discuss the ever-evolving world of sync licensing. With over 30 years of experience bridging technology, marketing, and music, Mark offers invaluable advice for independent artists navigating the sync landscape. From the rise and fall of the ringtone market to the transformative impact of AI on production music libraries, the conversation explores the challenges and opportunities in modern music licensing. Discover why experiential marketing is poised to be the next frontier in music integration and learn what it takes to succeed in an industry where relationships and professionalism are key.
Visit our guest’s website: https://syncsummit.com/

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