When Peter Bakker joined World Business Council for Sustainable Development (WBCSD) a decade ago, the conversation on climate change was very different. Back in 2012, he says, companies were still grappling with the 'why' of environmental issues, rather than the 'how'.

Fast-forward 10 years and the business landscape has been transformed, the WBCSD President & CEO said. Today more than ever, sustainability is a central issue for growing companies.

By developing tools to help leading businesses tackle climate, WBCSD has been working to build a more balanced world. Made up of more than 200 members, this CEO-led community is accelerating the system transformations needed for a net-zero, nature-positive and more equitable future.

In conversation with IMD's Professor of Strategy and Political Economy David Bach, Peter Bakker discussed the changing face of conservation, why equality is good for business, and his vision for 2050.

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Host: David Bach

Guest: Peter Bakker

Produced by: JohnJo Devlin