On this episode, host Oz Rashid talks to Ari Murray, Chief Growth Officer of Sharma Brands and Creator of Go-to-Millions and Workweek. Ari shares how an unconventional journey shaped her unique lens on hiring, growth, and personal branding. She explains what makes a candidate stand out (hint: it’s not the résumé), why energy and curiosity matter more than polish, and how one cold email changed everything. From building a newsletter read by tens of thousands to helping scale D2C brands behind the scenes, Ari offers specific advice for anyone trying to build momentum in their career.

Key Takeaways:

(05:42) Ari flunked out of college and dropped out of law school before finding e-commerce.

(09:36) Success in D2C requires deep focus on measurable performance, especially in channels like Meta and Shopify.

(11:53) Not all ROI is trackable, so model what matters.

(13:22) Go-to-Millions started as a side project and now reaches over 55K subscribers.

(18:02) When hiring, Ari looks for energy, prep, and people she’d want beside her.

(20:48) Her favorite interview started with a research-packed cold email.

(26:35) Simple, dense résumés with clear tech stacks always stand out.

(32:48) Her advice to her younger self: take risks, jump jobs early, and learn fast.

Resources Mentioned:

Ari Murray

https://www.linkedin.com/in/arimurray/

Sharma Brands | LinkedIn

https://www.linkedin.com/company/sharmabrands/

Sharma Brands | Website

https://sharmabrands.com/

Go-to-Millions | LinkedIn

https://www.linkedin.com/company/go-to-millions/

Go-to-Millions | Website

https://gotomillions.co/?utm_source=linkedin&utm_medium=social&utm_campaign=GTM

Workweek | LinkedIn

https://www.linkedin.com/company/workweek-media/

Workweek | Website

https://workweek.com/

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Connect with our host, Oz Rashid, on LinkedIn: https://www.linkedin.com/in/ozrashid.  

To learn more about MSH, visit https://www.talentmsh.com.  

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