The Interviewers - Podcasters In The Hotseat

Jason Cercone is a creative professional, strategist, podcaster, connoisseur of steak and chicken wings, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting where he helps brands and professionals maximize the podcast platform through impactful, optimized guest marketing campaigns. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. When he isn't glued to a microphone producing words to live by, you'll find him consuming good bourbon and a Rocky Patel cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course.

Every one of us has a story to tell. This is the primary reason Jason has gone all in on podcasting and assists others in leveraging the podcast space for optimum brand exposure. Through podcasting, Jason has told stories, provided education, established trust and authority, generated leads, promoted products and services that led to sales, and grown audiences exponentially - all by connecting with good people and passionately telling a great story.

And speaking of stories, click here to discover Jason's professional
journey, motivations, and more.

Questions asked:

• Why is the podcast platform such a powerful platform for brand building and engagement?
• How can leaders and professionals successfully amplify their brand message through podcast interviews?
• Why are download numbers a skewed vanity metric?

Website:

Website https://jasoncercone.com/
Guest Accelerator Experience https://jasoncercone.com/guestaccelerator/
Podcast https://jasoncercone.com/evolutionofbrand/

This episode was brought to you by GuestExpertsOnAir.com with your host Josef Schinwald

Rocky Buckley, the Creator of Platinum Path and The Power Persona Project. Rocky helps experts, thought leaders, and influencers to "Go Platinum" by reinventing their brand, strategy and business model. He helps transform what experts, influencers, and thought leaders already know into high-priced training programs, so they can generate 5-figure clients and create lucrative lifestyle businesses they can run in a few hours a week.

In his high caliber FB group,  he has interviewed STU McLAREN, Pedro Adao, Kevin Harrington, BRIAN KURTZ,  BOB BURG, to name a few... 

So if you are a thought leader, expert, coach, consultant, solo entrepreneur, author of a book, you don't want to miss this interview. Rocky Buckley and I know each other since 2006 when I joined Stompernet, the earliest and best internet community marketers still talk about. What a great honor to have him on my podcast "The Interviewers!" 

We are diving deep into what it means to play your public persona well, harmonizing the inner and outer game, positioning yourself in a crowded online marketplace, and above all, earning enough to have your business setting you free and being able to enjoy your lifestyle.

Websites:
The Power Persona Project https://www.thepowerpersonaproject.com
Platinum Path https://www.platinumpath.co/

Social Handles:
https://www.linkedin.com/in/rocky-buckley/
https://twitter.com/rockybuckley

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

David Stone is a Business Success Coaching

David helps CEOs, Key Executives and Professionals just like you to achieve the direction, momentum and success you’re looking for.

With a reputation as an out-of-the-box thinker, he’s also known as a person who will tell you exactly what you need to know, whether it’s popular and familiar or decidedly outside your comfort zone. His special gift is making hard topics accessible and helping you enjoy the expansion of that comfort zone. David will mentor, guide, and challenge you to think differently, take bold action and create meaningful results. 

Questions asked:

• Tell us a little about your life, you had a six-figure income yet were homeless living in your car for a month?
• How do you define worries? And why is it so hard to make the conscious connection between them and our lack of success?
• What are the steps to overcome worries and finally succeed or succeed again in our professional life?
• So then, you live fearlessly and without worries?

Website, Group, and Book:
https://www.i-fearless.com/
Fearless Living & Growth Society https://www.facebook.com/groups/221669359189021
**Unsubscribe from Anxiety:** Opt Out of the Myth that Worry is Required and Take Charge of Your Own Life Now https://www.amazon.com/Unsubscribe-Anxiety-Worry-Required-Charge-ebook/dp/B07ZS5MZJW

Social Handles:
https://www.facebook.com/david.stone.946517


This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

JOHN STARLING 

As a seasoned coaching leader and entrepreneur with over 20 years of experience delivering results for over 400 companies across a variety of sectors, he has been advising, consulting and coaching CEOs, management teams and their companies in growth strategy, and human performance.

John strives to help his clients define their markets, go-to-market strategies and tactics - and obviate factors limiting their achievement. Over the years John has developed a keen understanding of not just growth strategy, marketing and business development, but a deeper understanding of human nature and motivation that helps him give his clients an edge. He also a partner & the Chief Strategy Officer at Clark Leadership and facilitates Business Owner & CEO Mastermind Groups.

One of his true passions is founding and mentoring youth programs in the community, especially for inner city youth.

Questions asked:

• Abraham Maslow's work around the human "Hierarchy of Needs" is inspiring, but potentially limiting. You created Pietential which is Your Life Balance - Visualized. My question to you is how do you see Maslow's pyramid of needs?
• On your website, you have a brief video describing how personal growth and asset growth intersect and how you help clients to increase and grow that area of intersection, and why. How do you see the difference between personal growth and asset growth? What is the connection there for you?

Websites:

https://www.starlinggrowthadvisory.com
https://clarkleadership.com
https://pietential.com

Social Handles:
https://www.linkedin.com/in/john-starling-60a66/
https://www.facebook.com/john.starling.79

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

Dr. Amy Novotny founded the PABR® Institute with the mission to provide pain, stress and anxiety relief to those who seek a naturalistic form of treatment when other treatment methods have fallen short. Her unique approach comes from her experience treating in a variety of settings and with a wide range of patient populations over the past 12 years. Her methods have helped countless people reduce and eliminate pain, stress, anxiety, orthopedic surgeries, sleep issues and the need for medications.

She has a variety of interests including running 40+ marathons, running 10 ultra marathons (including two 100 milers), photographing wildlife and landscapes all over the world that has led to several of her images being chosen as Photos of the Day, most notably National Geographic.

Questions asked

• What exactly is the PABR Method and how can it help with Anxiety before Public Speaking Events?
• You co-authored two Amazon #1 Best-Selling books Don’t Quit: Stories of Persistence, Courage and Faith, and  Success Habits of Super Achievers ... can you tell us more about those books, please?
• In meditation, breathing is key.  Why is the right breathing method so important to you? What method do you teach?

Website and Social Handles

Her website is: https://pabrinstitute.com/
Her FB group is: https://www.facebook.com/groups/733110573798796

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

Kristin Durney is the Co-Founder and Executive Consultant and Coach for Mental Wellness Unleashed.  She is a seasoned Corporate Human Resources Executive with 20+ years working with large Fortune 500 companies, medium-sized and small organizations. She works with leaders, employees, and teams to develop and support an inclusive best-in-class mental health and wellness culture in the workplace.

Kristin designs programs in Cognitive Behavioral Techniques that strengthen mindset, promoting confident mindful skills for peak results and wellness.

Quote: “Facing adversity with resilience and authenticity to help create solutions to transform behavior and mindset is the key to life-changing growth.” ~ Kristin Durney

Bullet Points:

- How do you define Resilience and Where does Resilience fit in the overall spectrum of Emotional Intelligence?

As I was going through therapy, the main principle of mindset was resilience, there are 7 principles of resilience...  Neuroplasticity, our brains are malleable, we can actually retrain our brains... When I talk about resilience we intertwine emotional intelligence with that, and that is self-awareness, social awareness, it's the self-regulation of emotions, and managing our relationships... For a growth mindset, resilience is key. Resilience is sustainable, it is a skill that can be developed...

- Let Go Of Who You Aren't and Become Who You Are. I saw this quote of yours on your website. Can you elaborate?

We are living a limitation-self, we are not living our authentic self.  You can control how you respond but not what happens to you.

- What is the one question you want me to definitely ask you relating to our topic today?

How did you become resilient and how did you sustain it? That is the question I would love people to ask.


How to get in contact  or learn more about Kristin:

Her fabulous website for more information is http://www.mentalwellnessunleashed.com/ where she offers two courses: the Manage Your Mind Series and the Tell YOUR Story Series, there is also an opportunity for personal and corporate coaching programs.

Social Handles:

https://www.facebook.com/mentalwellnessunleashed
https://www.linkedin.com/company/mentalwellnessunleashed/
https://twitter.com/mentalwellness7
https://www.instagram.com/mentalwellnessunleashed/

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.





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Jonathan Troen, Chief Life Officer.
Jonathan's mission: To help people find the joy inside of themselves.

Jonathan is a Life Mastery Coach, and co-founder of Austin Yoga Tree and the Life Mastery Collective. His latest creation is the Self Love Revolution. Jonathan spent 20+ years in the entertainment industry. He was living the life of his dreams, meeting the biggest stars in the world, except he wasn't happy. He couldn't figure why. He began studying people: how they lived, what motivated them and how they defined success. His studies brought him to one conclusion: Most of us are mean to ourselves, and all we really want is to be loved. He also discovered that when we seek love from outside, it is fleeting. Lasting love comes from inside of us. And since we’re not taught to love ourselves, this creates a problem. Jonathan created the Self Love Revolution specifically to share the methodology he created after 15 years of research and practice. Jonathan's belief: We all deserve success. We all deserve to be loved. And we all deserve to be treated kindly, especially by ourselves.

Bullet Points:

• You mention in one of your talks that the #1 fear is public speaking, the #2 fear is introducing ourselves to others. How did you come to this conclusion and how can self-love help us overcome these fears? It was a study that I read about, at a time when I was even terrified to speak publicly... We are so terrified of being judged that someone would think poorly of us...
• We spend years delaying our happiness as we are working hard to achieve happiness. Is there a better way to the equation work hard to become a successful expert, coach, the go-to expert in your field, and then be happy?  Hard work is important, we are here to be with other people and grow together... We keep postponing happiness, the equation is wrong...
• Self-love, you state there are four pillars of self-love? What are they and most importantly, how do you practice Self Love on a daily basis? This is the meat of the conversation... here Jonathan shows his brilliance.
• Guided meditation on self-love.

Website, Social Handles:

For his masterclass, interviews, private coaching, and more information visit https://selfloverevolution.com/
https://www.austinyogatree.com/

Social Handles:
fb.com/JonathanTroen
IG: @JonathanTroen
youtu.be/0bIeXBE1R5A
Email: [email protected]

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

Léandre Larouche is a writer, author, coach, consultant, and the founder of Trivium Writing. He has helped hundreds of people with their writing with his unique frameworks and methodology. He published his first novel at the age of 21.

Born in Quebec, he’s lived in Canada, England, and the United States; he studied English literature and professional writing at Concordia University. Léandre also studied at the University of Nottingham, England, and he took on a Fulbright fellowship in Williamsport, PA. He also served as an interpreter for a United Nations conference. Léandre has his own Podcast called The Word Leader Podcast.

Bullet Points Of The Show:

Question: How do you find your big Idea and then how do you position it?
You have to ask yourself, what's the one idea that you are not ok dying not having shared with the world. There is always one idea that we want to share the most...

Question: How to position your book idea in the book market where you need an original angle?
If you look at the internal architecture of the book, it is very similar to marketing and sales, you are solving a problem to which you have a solution. The angle is the unique system that you bring to the table, and much more...

Question: How do you find your voice, find your style, the inner Shakespeare so to speak?
There is a common misconception that we can simply write as we speak, we want to find the sweet spot between the way that we speak and the way that we read...

Please tell us about the Trivium Method... What is it?
Here we go into the 5 steps of the method...

How to learn more about Léandre Larouche, follow or contact him:

On his website is a free training on how to get your wisdom out in a book: https://www.triviumwriting.com/free-training-video-pd

Visit his website for listening to his podcast, receive a free 30 min consultation, and much more: https://www.triviumwriting.com

Social Handles:

https://www.facebook.com/LaroucheLeandre/
https://www.instagram.com/leandre_larouche/

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits, and the hospitality/travel market.

But it was quite a journey to get there - from selling computers in a time when not many women were doing that, to teaching herself about the Internet and the world it opened up. In 1995, she created an award-winning songwriting resource website called The Muse’s Muse and began a business of her own doing SEO and Internet marketing.

When she switched to voice overs, she was well-prepared for the new world of online promotions and getting her own work. She’s also a singer. In 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com).

Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. She’s launched a new podcast called Audio Branding: The Hidden Gem of Marketing.

Bullet Points Of The Show:

- How can Audio Branding help your marketing on your expert website (courses, youtube channel, podcast, or the podcasts you have as a marketing strategy?

3:12 It is an extension of who you are, what your brand looks like, the colors you use, the logo you have, and the fonts, and the emotions that they are supposed to evoke in people, then follow that through with how you sound. It has to do with being more of who you are and getting people to that emotional shorthand of who you are really quickly.  That also has to do with consistency, so switching it up all the time can be very confusing for people. It is kind of like switching up your logo all the time, you don't do that...  (and much more in the interview that you can enjoy).

- What makes sound such an effective marketing/advertising tool?

11:27 It's a form of time travel, a really powerful way to bring us places and to make us think of places that we remember to have experienced. You want that nice little mix where it's still you but it appeals to the audience that is your avatar. Your audience wants to feel like you are like them. I do interview a lot of people who have done audio branding for other clients (www.audiobrandingpodcast.com), so I know a few companies you could contact that are serious about that... (more in the interview)

- How can we use sound to improve our life, can sound actually heal?

15:37 It actually can, it is amazing how our capacity for that is, I actually just published an episode with a shaman called Kaye Doran... the interview covers authenticity in your business, you can be much more authentic when reaching people with sound than with any other medium ... you can make a deeper connection with your customers, so think about your on-hold music, have it match your image, ...

AND MUCH MORE...

How to learn more about Jodi Krangle, follow or contact her:
www.audiobrandingpodcast.com

The 5 Tips for implementing an intentional Audio Strategy mentioned in the interview, pls. also visit https://voiceoversandvocals.com/audio-branding-strategy/

Social Handles

facebook.com/pieceofcakev
linkedin.com/in/jodikrangle
@JodiKrangle
youtube.com/c/JodiKrangleVO

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.

Christopher Salem, CEO of CRS Group Holdings, LLC mentors and consults with entrepreneurs, business leaders, sales professionals, and companies to build and protect their brands by raising their level of influence as trusted advisors to maximize their results.  This starts from the inside out building your level of influence by shifting from a fixed to growth mindset and adopting a process to scale your business through raising your level of influence.  His program also helps companies to create an interdependent work environment and thriving culture through effective communication, transparent leadership, and higher engagement. 

Chris is also an accomplished business & emotional intelligence strategist, corporate trainer, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate.  His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity addresses this and went international best seller in 2016.   He also co-authored the recent edition to "Mastering the Art of Success" with Jack Canfield.  His weekly radio show Sustainable Success is part of the Voice America Influencers Channel.

Bullet Points Of The Show:

- Question: how do you see self-doubt and limiting beliefs, what is their origin, and how to overcome them?

Limiting beliefs develop in our childhood, usually tied to parents or a parent. These limiting beliefs can affect us in a negative way as in lack of confidence or self-esteem, and when we see that we are not where we want to be in our personal life or business, many times these negative beliefs are holding us back. We are able to remove those beliefs when we become aware of the origin, develop awareness, and habits that help us to move in the right direction.

- Why do you think so many of us fail in mastering our inner critic so we can be and have what we really want in life?

Here Chris now explains exactly how he could successfully, with personal examples, move beyond living in the effects, beyond the root problem, into a successful and fulfilling life. There is great advice that anyone can use immediately, among other habits, meditation, and journaling. This helped him and many of the readers of his book, his clients, to remove limiting beliefs and step into the solutions that are within by mastering the inner critic. You will hear that he has been using the process for over 20 years and will discover how effective the steps can be, moving from inner critic to the inner champion.


How to learn more about Chris Salem, follow or contact him:

His website: christophersalem.com
Find Services, Products, and Books

His now-classic book on Amazon Master Your Inner Critic Prosperity
His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity addresses this and went international best seller in 2016.   

His Radio Show Sustainable Success on Voice America 
A weekly radio show Sustainable Success is part of the Voice America Influencers Channel.

Social Handles:

Facebook: https://www.facebook.com/chris.salem.773
LinkedIn: https://www.linkedin.com/in/christophersalem/
YouTube: https://www.youtube.com/channel/UCMqM7mw9I3gb6bWTzK5tvjg

This podcast is brought to you by https://guestexpertsonair.com with your host Josef Schinwald.