The Intrepid Entrepreneur

Rebecca Rusch has never done anything small and everything she’s taken on has a common thread: determination. Join me this week as I interview this humble and approachable outdoor sport legend, who has been such an inspiration to so many (myself included). She’s a professional athlete with a storied career in climbing, adventure racing and mountain biking, among other pursuits (riverboarding anyone?). Rebecca almost seems to have made pioneering new climbing routes and outdoor sports part of her repertoire and she literally pays no attention to obstacles. In this interview, she shares her approach to overcoming fear, using her mindset to create successes in her life and also, what it’s like to become a pro mountain biker at age 38. She’s balanced all of this by giving back to her community in Ketchum, Idaho and to the outdoor active lifestyle markets, through inspirational events (see website links oin show notes page for details).

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Recently, Rebecca launched one of her biggest accomplishments: becoming an author. If you haven’t picked up Rusch to Glory, you should. Better yet, enter to win one of 10 signed copies of Rebecca’s new book by heading over to livinguber.com/giveaways. Follow Intrepid Entrepreneur to Instagram and Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber.com to sign up for more awesome free content, built just for adventurous entrepreneurs in the active outdoor lifestyle markets. Don’t forget to rate, review and subscribe to The Intrepid Entrepreneur, doing so helps build awareness for our amazing outdoor active lifestyle markets!

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Website:

http://www.rebeccarusch.com

http://www.rebeccarusch.com/rusch-to-glory/

http://www.rebeccarusch.com/gold-rusch-tour/

http://www.rebeccasprivateidaho.com/

Kristin speaks with Scott McGuire, President of The Mountain Lab, about his 20 years in the outdoor industry. Before being at The Mountain Lab, Scott served numerous roles ranging from working in retail, to being a sales rep, to being an in-house product line manager at many leading companies, to being a ski patroller and a participant on international expeditions. Scott's insights into the industry are sure to get entrepreneurs thinking. So, make sure you listen now so you can be ahead of the curve!

Learn more about Scott at www.themountainlab.com. Get full show notes at www.livinguber.com.

Interested in meeting someone who is literally living The Life traveling the world as a content provider for hire, making up amazing stories to present to audiences worldwide? That's Mark Anders. It hasn't been a cake walk - he's had to morph and be nimble - but, over the past 20+ years, he's made it work and he's entertained and inspired so many people through his gifts. Give this a listen - you'll be inspired and glad you did!

Make sure to hear more inspiring stories about entrepreneurs in the outdoor lifestyle space by visiting www.livinguber.com.

Would you rather run naked through an airport… or work on marketing your business?

Entrepreneurs often seem to have some sort of allergic reaction to marketing. They love to build solutions to problems. This is what they live for. But when it comes to getting the word out about what they’ve created… they’d rather retreat to their basement and build some more.

If this feels like you at all, this episode of Intrepid Entrepreneur is for you!

Maybe you feel that those who try to gain attention for the sake of monetary profit are selfish and greedy. Or you just don’t want to post updates of your nachos or your cat to your social feed (because you don’t love when other people do that). Either way, today’s episode will give you tips and tools to gain engaged fans and followers on your social channels

But where do you start? How do you attract attention in a way that’s genuine? How do you decide where to spend your valuable time? How do you make time in your busy schedule for marketing in the first place?

We'll cover all of that and more in today's episode.

Like the show? Please leave a review on iTunes. Click here to help out!

Head to livinguber.com/giveaways, where you can enter to win a G3 swag bundle – including a beanie, trucker hat and t-shirt.

Two decades ago, Oliver Steffen founded G3 (Genuine Guide Gear), an independent, design-savvy leader of hardgoods and accessories designed to enable people to enjoy the winter backcountry (read: untracked powder, sans lift). Oliver has lead G3 from a single product (an avalanche probe pole) built on a workbench outside of his basement apartment, into a global brand complete with a 20,000-square foot factory and warehouse in Vancouver. G3 is known for its no-compromise, design-savvy manufacturing of skis, bindings, accessories (including skins) for all things backcountry. Every G3 product has been put through the rigorous screen of one question: Is this something a Guide would want to use? This is nothing short of an amazing story! Please rate, review and share this podcast with anyone you know who LOVES “walking around the mountains” on the snow, as Oliver so deftly puts it! Follow Intrepid Entrepreneur on Twitter + Instagram (@GoLivingUber) and on Facebook. Visit the LivingUber website to join my weekly newsletter, which gives you access to members-only podcasts and content built just for motivated, adventurous entrepreneurs! Don’t forget to rate, review and subscribe to the Intrepid Entrepreneur Podcast, and share it with a peer who you know will be inspired!

Website:

http://www.genuineguidegear.com/

I’ve got a very special show for you today on the Intrepid Entrepreneur! Join me as I interview three very experienced entrepreneurs in the active outdoor lifestyle markets: Thea Chase, Director of the Telluirde Venture Accelerator (TVA), Gordon Seabury, Founder and CEO of Toad & Co. (formerly Horny Toad Activewear), and Ross Saldarini (@rsaldarini), Founder and President of Mountain Khakis. When do you ever get a chance to hear three successful, visionary entrepreneurs talk shop about creating success and impact with a business in the outdoor, bike, snow, endurance, travel or health-and-wellness markets? Apparently, that would be today, in this podcast! You’ll also learn why TVA is an exceptional accelerator program for founders in these markets.

Follow Intrepid Entrepreneur to Instagram and Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber.com to sign up for free content, built just for adventurous entrepreneurs in the active outdoor lifestyle markets. Don’t forget to rate, review and subscribe to The Intrepid Entrepreneur, doing so helps build awareness for founders in our amazing outdoor active lifestyle markets!

Website:

Telluride Venture Accelerator – www.tellurideva.com

Mountain Khakis - www.mountainkhakis.com

Toad & Co - www.toadandco.com

As of this podcast, I can now officially say that I’ve got a regular guest! Michele Flamer joins me again on today’s Intrepid Entrepreneur podcast. Michele is a well-known sales and training development management professional with a decade of leadership under her belt. She’s also the podcaster behind The Retail Couch. Today, Michele and I talk about implementation and creative ideas to drive a successful fourth quarter in your business. We also talk about the role of the sales reps in the changing retail landscape – a topic that Michele’s an expert with. Michele has worked in the gift, home, travel and outdoor active lifestyle markets and is impassioned about her industries, the retailer buyers and her peers in the sales representative world. We all need Michele’s insights as we continue to migrate through all of the changes in the consumer decision journey (meaning, how people research, buy and share products).

Follow Intrepid Entrepreneur on Instagram and Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber website (www.livinguber.com) to sign up for my newsletter (read: awesome free content people!). Don’t forget to rate, review and subscribe if you’re diggin’ the Intrepid Entrepreneur podcast!

For more from Michele, check out The Retail Couch podcast.

Resources:

• Editorial Content Platform – I use Co-Schedule. This platform enables you to plan your content and delegate it. Co-Schedule supports efficiency because you can create content like a blog and also create and schedule social media updates concurrently. You can also just use it to plan your editorial calendar themes, but it has incredible functionality beyond that.
• Mashable.com – This is a great community and website that offers leading edge insights on best practices around creating content as well as paying to play on Facebook and other social platforms.
• Bufferapp.com – I recommend subscribing to the BufferApp blog. It offers incredible content on the topic of building an audience online and being remarkable in how you serve it. Buffer is also a platform that offers scheduling for social media.
• Bulldog Reporter.com is the website that published the information on holiday 15 retail.

Welcome to the Fourth Quarter entrepreneurs! It doesn’t matter if you are launching a start up, putting a product to market, extending your brand, changing your approach to holiday – no matter what you do, the fourth quarter is a pivotal one! It’s this quarter that separates the good from the great – we need to dig deep and deal on achieving year-end goals, while also being visionary on what we want to do in 2016. Talk about duality! I offer my top five tips and tactics to finish the year strong, align your team and build focus and commit to implementing. Best of all? No overwhelm!

Follow Intrepid Entrepreneur to get more updates by joining our community on Twitter + Instagram (@GoLivingUber) and on Facebook. Visit the LivingUber website to join my weekly newsletter, which gives you access to members-only podcasts and content built just for motivated, adventurous entrepreneurs! Don’t forget to rate, review and subscribe to the Intrepid Entrepreneur Podcast, and share it with a peer who you know will be inspired!

Website:

www.livinguber.com/uber-blog

www.livinguber.com/uber-blog

I have an eye-opening conversation with fundraising strategist, consultant and attorney Jenny Kassan. With two decades of experience as both an entrepreneur and attorney, Jenny is now on a mission to help entrepreneurs discover new ways to raise capital for their companies. The best part? She works with founders to enable them to choose creative funding strategies that make them feel like they’re not losing control of their ideas, or all they’ve built.

Jenny is also offering an awesome free gift to my audience – an e-book outlining the basics of preparing for raising capital you're your business (the link is on the podcast notes page: livinguber.com/podcasts). Follow the Intrepid Entrepreneur podcast by joining our community on Twitter + Instagram (@GoLivingUber) and on Facebook. Visit the LivingUber website to join my weekly newsletter, which gives you access to members-only podcasts and content built just for motivated, adventurous entrepreneurs! Don’t forget to rate, review and subscribe to the Intrepid Entrepreneur Podcast, and share it with a peer who you know will be inspired!

More about Jenny at www.jennykassan.com.

Go to this link to download Jenny’s free e-book on creative funding strategies: http://www.jennykassan.com/gift.

Two brothers were fighting the good fight in high school, back in St. Louis, Missouri. Daniel and Dave Chancellor weren’t in with the “in” crowd in high school, and instead were completely absorbed in the counter-culture world of indoor climbing. That was almost 14 years ago. The company So Ill holds has since grown and evolved into a leading climbing hold company and inspirational culture-driven brand. And, nearly 14 years in, So ILL still feels like a start up to Daniel. Listen in today as Daniel shares So ILL’s incredible journey. Hear what it was like to create and launch So ILL his parents’ basement, while in high school and college into the global brand it is today. You’ll also get to hear what it’s like to go from founder to brand steward, and the impact of having his first child has had on his entrepreneurial instinct and success motivations. And just in case you’re wondering, Daniel and Dave named the company so ILL because they founded it while in college in Southern Illinois! Follow Intrepid Entrepreneur to Instagram and Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber.com to sign up for more awesome free content, built just for adventurous entrepreneurs in the active outdoor lifestyle markets. Don’t forget to rate, review and subscribe to The Intrepid Entrepreneur, doing so helps build awareness for our amazing outdoor active lifestyle markets!

Website: http://soillholds.com/