On advice of a very esteemed marketing peer, I’ve decided to ‘mix things up’ to ‘increase maximal percentile of engagement’. They told me I need to ‘explore new formats’ to ‘reach new audiences’ and ‘niche down to niche out’. They then said ‘short video is hot s**t right now’ and I should ‘explore the modern listener and viewer habits’, and they said I’d ‘probably be surprised that nobody listens to podcasts’ unless they’re ‘optimised for engagement with clear cut phonetic cues’.

So. I mixed it up.

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