Jeff takes the pod solo this week to talk to Matt Matrisian, chief channel officer at AssetMark. They evaluate the current structure of fees and look at how advisors can use benchmarking to optimize their fee-based practice. They also consider how advisors can approach raising their fees.

Bruce and Jeff are joined by Adam Cox, executive vice president and chief wealth management officer at First National Bank in Sioux Falls, South Dakota. In addition to running his own award-winning podcast, 'Common Sense on the Prairie,' Adam walks us through how he's led the growth and hybrid development of First National Bank to provide a variety of banking and RIA services to its clients.

Jeff takes the pod solo this week to talk to Lindsey Swanson, who founded and runs a niche advisory practice, Stripper Financial Planning. Lindsey takes us through how she identified her niche working with sex workers, and how she used tools like SEO and her desire to serve an underserved demographic to help define and grow her business.

Jeff and Bruce chat with InvestmentNews contributing editor Mary Beth Franklin about recent projection that the Social Security trust funds will run out by 2034. Mary Beth walks us through how Social Security currently works, how it's been an ever-evolving system in constant need of reform, and the reality that this current problem is not a math problem but a political one.

Bruce and Jeff talk to James Crowley, chief executive at Pershing, about the continued success of the world's largest custodian and the keys that make that possible. James claims much of it has to do with his longevity as CEO and the relationships he's cultivated, mixed with the proper timing to create opportunity. He also stresses the need to continue to innovate the services offered.

Bruce and Jeff chat with Shannon Eusey, CEO and founder of Beacon Pointe Advisors, about how Shannon launched Beacon Pointe, the nation's largest woman-led RIA, and how the firm has continued to grow amid challenging times. Shannon also talks about how she's been able to run the company while becoming a mother of four.

Rose Palazzo, group president of financial planning at Envestnet, joins technology editor Ryan W. Neal on the T3 conference floor to share some of the latest features and enhancements coming to MoneyGuide, as well as a sneak peak at a product coming to help advisors charge for financial planning.

Should wealth management firms build their own technology or integrate with third parties? Carson Group chief technology officer Nimesh Patel joins InvestmentNews technology editor Ryan W. Neal on the T3 conference floor to discuss the options for creating a differentiated technology platform, and their shared love of “The Last of Us” on HBO.

T3 producer Joel Bruckenstein shares some inside tips on what to enjoy in Tampa Bay; discusses what his latest advisor technology survey uncovered about cybersecurity; and talks about some of the most interesting new technology startups in the T3 expo hall.

Riskalyze co-founder and CEO Aaron Klein reflects on 10 years of attending the T3 conference and speaks with technology editor Ryan W. Neal about how his company is helping financial advisors grow without twisting them into salespeople. Live from the T3 floor expo floor, Klein also talks about how the company is strategizing integrations and lighting the beam for the Sacramento Kings.