This episode is about what may represent the greatest hidden risk to trust, loyalty, and long-term growth in a dermatology practice.

They are the invisible patients.

They don't want conflict. They don't want to feel confrontational. And they don't want to challenge a medical professional.

So instead, they do what feels easiest. They leave quietly.

And when that happens, the practice often assumes everything is fine — because nothing ever surfaced.

That's the danger.

This episode is sponsored by GentleCure from SkinCure Oncology, whose work centers on expanding awareness of treatment options for appropriate cases of non-melanoma skin cancer.

Their support reflects an important principle behind today's message: patients don't disappear because they're difficult — they disappear when trust quietly erodes.

And trust is built through transparency, clarity, and complete conversations.