This episode features an interview with Jennifer Ceran. Jennifer boasts an extremely impressive 35-year career in finance, and recently retired as CFO of SmartSheet in January of 2021.
Prior to Smartsheet, she was the CFO of Quotient Technology (formerly Coupons.com), VP of Finance for Box, and held various leadership positions at eBay and PayPal. She has been named one of the 100 Most Influential People in Finance, and received an award as CFO of the Year in 2017.
On this episode, Jennifer shares the lessons she learned managing companies through three different financial crises, why the office of the CFO is still in the early innings of its digital transformation, and why your visibility into cash and liquidity will control your destiny.
Key Quotes:
“In the world today, you really have to be able to address change quickly. Of course, none of us plan for a global pandemic…the reality is that you can plan and you should plan as best you can, but there are going to be some things that just happen where you have to be able to pivot quickly.”
“I’ve lived through the dot bomb and the financial crisis, and one of the big lessons I learned is that if you want to control your destiny, you need to have that capital structure and your cash and available liquidity front and center at all times.”
“What's been really exciting the last 10 years is how much software has been built in the cloud to help finance organizations have that visibility that they need…This whole technology evolution is so exciting and so needed because business is moving so fast, and it's a competitive advantage if you have at your fingertips the data you need to make decisions and to know what's going on.”
“The CFO role is very, very stressful. I keep awake at night on all sorts of things. And it reduces the dissonance that I have when I know there's good technology out there that's watching out for the company. It gives me confidence that I don't have to be checking every payment that goes out, because there are rules in place that I know will alert me if something is needed or something is done that’s odd.”
“Another hat the CFO wears is that of being a risk manager, and the best way to manage risk is to know that you have it, identify it, plan for it, and track it.”
“in the last few years, we've moved away from the accounting person as the CFO. Oftentimes when I get headhunter calls they’ll say ‘we don't want an accountant, we want a strategic CFO,’ but I actually think accounting is important. It's complicated. The rules change all the time. There's heavy reliance on SOX and internal controls, and I think CFOs should be conversant in accounting.”
“We're in the early innings of this digital transformation. There is just so much opportunity, and I think it's going to be very exciting for CFOs and their teams to really explore those opportunities and make those investments, because ultimately we're here to serve the business. We're here to help the business achieve its strategic objectives. And it's really hard to do that when you're not using technology.”
Sponsor
The Invisible Vault is powered by the team at Kyriba, The global leader in cloud treasury and finance solutions, empowering CFOs and their teams to transform how they activate liquidity as a dynamic, real-time vehicle for growth and value creation. To learn more visit www.kyriba.com
Links
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