Follower numbers and web traffic aren't meaningful numbers anymore. Iowa CMO and Comms leads need to switch focus to AI search and control mind share, not worry about vanity metrics. Iowa-based AI and search pro Ryan Doser explains why trust signals need to lead your marcom strategy.

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Doser details why audio-only podcasts are dead and what Iowa brands need to do as web traffic drops off. Is written content valuable in an era where people Gemini, Grok, ChatGPT, and Perplexity questions and never visit our websites? Does web content matter, and how do we own our audience distribution as AI takes over? Doser gets into the weeds.

Chapters:

00:00 - Introduction and Podcast Rebranding

00:14 - The Evolution of SEO and AI's Role

00:40 - Guest Introduction: Ryan Dozer

02:02 - Impact of AI on Web Traffic and Content Creation

02:35 - Small vs. Big Business Strategies

04:54 - The Importance of Owned Distribution

05:19 - Social Media Algorithms and Personal Branding

09:28 - Ethics and Transparency in Digital Promotions

11:36 - AI Misinformation and Trust Signals

18:26 - The Importance of PR and Comms in the AI Era

18:58 - AI Partnerships with Media Companies

20:08 - Prioritizing Video Content Over Written Content

21:53 - Effective Video Content Strategies

24:53 - Local vs. National Content Strategies

32:38 - Leveraging AI and Automation for Content Distribution

35:36 - Conclusion and Final Thoughts

Critical minerals are in high demand for US-based manufacturing, but access has become a pressing concern. Can a new Iowa startup solve the problem for the country? Daniel Bina, CEO of Critical Materials Recycling explains how their partnership with Iowa State University will commercialize what is known as "urban mining."

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Presently, companies send spent electronics and unusable technology overseas for labor-intensive processing. It's expensive and inefficient. Bina however, says their urban mining approach can extract valuable materials and minerals right here in Iowa. Does that mean Iowa is the center of a new, and quite literal, gold rush? He's banking on it.

Chapters: 00:43 - Introducing Dan Bina and Critical Material Recycling 02:25 - The Geopolitical Landscape of Rare Earths 04:11 - Recycling as a Solution to Mineral Shortages 10:40 - Challenges and Innovations in Recycling 16:10 - Strategic Positioning and Local Resources 18:13 - Exclusive Technology Licensing 19:03 - Global Sourcing and Scaling Up 20:32 - Collaborations with Major Companies 22:23 - Global Recycling and Rare Earth Independence 27:44 - Innovative Recycling Technologies 31:06 - Economic and Business Opportunities 33:51 - Conclusion and Contact Information